Dove – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Tue, 16 Apr 2013 18:21:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Dove – AdLib https://templeadlib.com 32 32 Dove ‘Real Beauty’ Campaign https://templeadlib.com/dove-real-beauty-campaign/ https://templeadlib.com/dove-real-beauty-campaign/#comments Tue, 16 Apr 2013 18:21:43 +0000 https://smc.temple.edu/adlib/?p=14084 Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman describes herself and the artist sketches her from the description. The second sketch, a complete stranger describes her to the artist.

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]]> https://templeadlib.com/dove-real-beauty-campaign/feed/ 1 Dove Puts Real Women in Times Square https://templeadlib.com/dove-puts-real-women-in-times-square/ https://templeadlib.com/dove-puts-real-women-in-times-square/#comments Wed, 25 Apr 2012 02:32:54 +0000 https://www.templeadlib.com/?p=11943 To further their “Campaign for Real Beauty” concept, Dove, a Unilever brand, is launching a campaign titled “Show Us Your Skin”. One component of the campaign is to feature the images of real-life, Dove-using women in New York City’s Times Square. These photos are certainly not restricted to head shots – women are encouraged to submit full-length shots of the skin they’re proud to be in.

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