exaggeration – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Tue, 09 Mar 2010 15:51:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png exaggeration – AdLib https://templeadlib.com 32 32 "The Most Interesting Man In The World"…sells beer? https://templeadlib.com/the-most-interesting-man-in-the-world-sells-beer/ https://templeadlib.com/the-most-interesting-man-in-the-world-sells-beer/#respond Tue, 09 Mar 2010 15:51:05 +0000 https://smc.temple.edu/ad-lib/?p=398 We have a cliché in advertising that goes like this, “Don’t sell the steak. Sell the sizzle.” In a previous post I offered some opinions about Nationwide’s “The World’s Greatest Spokesperson in the World” and Geico’s caveman. In my opinion, the caveman is the greatest spokesperson. Both Nationwide and Geico promote their brands in a current context, but the caveman is rooted in science and history.

Source

]]> https://templeadlib.com/the-most-interesting-man-in-the-world-sells-beer/feed/ 0