food – AdLib

Having Fun with Social Media

Wing Tuen Yeung — Fri, 19 Jun 2015 19:32:51 +0000

Hi, guys! It’s Nicole. On my pervious post, I talked about AG’s business and my first day experience with AG. On this post, I would like to talk about my thoughts on AG’s Social Media Strategy Plan. Although I was hired to be an Art Direction intern, I got to touch the side of social media as well. I am not quite a social media person. I used to be very active on social media, but as I grew up…

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Internship + Food = Awesome!

Wing Tuen Yeung — Fri, 19 Jun 2015 19:30:11 +0000

Nothing is better than to be an intern in a company, which involves with the word, FOOD!! Agree or Disagree? This summer, I am working as an Art Direction intern in AG catering, located in Fishtown. AG catering is a “2C” company, which means–it’s cool and classy. Their services include, catering to team building to hosting events. It has been months since I got the intern position.

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Evian’s “Baby & Me”

Lauren M. Resnick — Sun, 28 Apr 2013 21:15:04 +0000

https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a…

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“Design is creativity with strategy.”

Brittani S. Potts — Mon, 02 Apr 2012 19:03:51 +0000

Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made by me and the rest of the marketing team at Sodexo! Sodexo is in charge of all dining services here at…

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Fancy Feast~ Will You Marry Us?

tamalin — Sat, 26 Mar 2011 17:31:40 +0000

I’m in my final semester at Temple and on more than one occasion I’ve heard people say that they’ve learned more in this last semester than all the others combined. I don’t agree completely, but I understand where they’re coming from to an extent. I see things differently now after hearing so many perspectives on the industry, on what makes a good campaign, and on what motivates people.

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Honest to Goodness Lunches May be Too Honest

Sat, 06 Nov 2010 12:47:03 +0000

“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who don’t care for a particular celebrity? It creates an instant disconnect from the product. There’s no prior expectation with unknown actors. That’s not to say that…

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Kraft Mayo: Sandwich Makeover!

Mon, 13 Sep 2010 01:46:05 +0000

I’ve been looking for this spot ever since I saw it months ago. I couldn’t find to save my life until today. Kraft’s “Tastemaker” series is a brilliant idea. This was the first one to come out (“A Space of His Own”) and I saw it one time and one time only (it was condensed). Looking back, I even confused comedian Sherrod Small with another comedian (Donnell Rawlings). As soon as they showed the…

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Big Mac: Dynomite!

Thu, 24 Jun 2010 12:40:14 +0000

I don’t think it’s any coincidence that this guy looks like J.J. from Good Times. This ad was placed in the very same month that Good Times went off the air (August 1979). Back then ads probably had a longer lead time than they do now. Regardless, I don’t feel one way or another about McDonald’s “ethnic marketing.” Even today it ranges from “what were they thinking?” to others that are more…

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Musical Chairs: Competing Line Extensions

Tue, 27 Apr 2010 18:37:12 +0000

Subway’s new breakfast campaign is what originally sparked my interest. Depending on the options (given its made-to-order business model) Subway could do great things with a breakfast menu, but I don’t see them happening just yet. So I was thinking that the major burger chains have some sort of breakfast option and they compete with Dunkin Donuts, Wawa, and 7-Eleven. So I thought who is Subway…

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Welcome to the Gerber Generation!

Sun, 28 Feb 2010 04:11:47 +0000

Cool effects—flip book brought to life! The Gerber Babies are telling us what’s important for their health…it’s if they are narrating the spot. STATS: Agency: Draftfcb New York TV spot, “United Babies”, launched on January 15, 2010 during Live! With Regis and Kelly. Gerber is also sponsoring the “Beautiful Baby Contest” on the show; winners will be announced in early March.

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The Mona Pizza…

Sun, 28 Feb 2010 00:06:52 +0000

“Get ready for something truly Italian. The Classic Italian Crust. Coming April 3rd.”…

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Word of Mouth at its Best!

Wed, 24 Feb 2010 01:10:23 +0000

Of all the things Philly is known for, we’re kind of a big deal when it comes to the restaurant industry. Fine dining, pastries, and bar food aside, our claim to fame is the cheese steak. Depending on whom you ask any number of places could be the best in city. However, 3 names are most consistent: Pat’s, Geno’s and Jim’s. Philly is a big city and in reality, every section has its own comparable…

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