genericide – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Sat, 26 Mar 2011 17:32:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png genericide – AdLib https://templeadlib.com 32 32 Chivas Regal speaks for itself… https://templeadlib.com/chivas-regal-speaks-for-itself/ https://templeadlib.com/chivas-regal-speaks-for-itself/#respond Sat, 26 Mar 2011 17:32:51 +0000 https://www.templeadlib.com/?p=5021 A couple of days ago we had a discussion about genericide in Morality and Law (ad course). While I like this ad especially given how old it is, this wouldn’t fly today. I don’t really think genericide is a problem unless I dislike the dominant brand. So what is genericide? It’s when a brand’s recognition overtakes an entire category. I resent that people call mp3 players, iPods. I had a first…

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