google – AdLib

Here’s to the Mom’s. Love, Google

Mallory Wagner — Wed, 08 May 2013 19:56:38 +0000

Google does it again in their latest commercial featuring, mom. Google, along with Whirled, has created a moving Mother’s Day film that is bound to get you a bit misty-eyed. With their successful story-telling method, Google strikes out again with their mother’s day film that features YouTube clips and tell the story of how moms impact our lives. The film features adorable kids thanking their…

Source

Happy Earth Day, Google!

Lauren M. Resnick — Thu, 25 Apr 2013 18:38:40 +0000

Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with…

Source

The Value of Mobile

Mallory Wagner — Wed, 27 Mar 2013 10:12:19 +0000

As technology becomes more and more necessary in our lives, we have recently turned our focus from print to online advertising. Mobile ads have been significant parts of ad campaigns for many advertisers. As advertisers, we are inclined to desire a way of measuring the effect these mobile ads have on consumers. Today, Google announced its idea of how exactly to measure the effect of these mobile…

Source

Google vs. Facebook

Mallory Wagner — Thu, 14 Feb 2013 20:18:07 +0000

Facebook has created a new way to search that could quite possibly dethrone the king of search engines, Google Search. Facebook Graph Search goes beyond Facebook and onto the web where it searches for specific answers instead of various links that lead to those answers. Through the help of Bing, Facebook Graph Search will find web results as well as profile specific information when searching.

Source

BrandYourself: Take Control of Your Online Presence

Lauren M. Resnick — Wed, 06 Feb 2013 20:19:21 +0000

When looking for a job today, one of the most important things to remember is you are a brand. We are in a time where students and graduates are constantly competing against other peers who have the same educational skills and experience, so how do we stand out? When businesses and hiring managers are busy getting piles of resumes and emails day by day, it’s our job to make it easier for them to…

Source

Sandy & Social Media

Devon N. Moyer — Mon, 05 Nov 2012 15:03:05 +0000

Unfortunately this past week the East Coast experienced the wrath of the super storm Sandy. Leaving millions of people without power and thousands without homes, the social media frenzy began growing in size alongside the hurricane. It was no surprise that the twitterverse and news feeds were exploding with breaking news coverages, updates from the shoreline, and support from the entire nation.

Source

Google: Looking into the Future. Literally.

Thanh Le — Sat, 07 Apr 2012 13:01:45 +0000

Google has created an augmented reality glasses called Project Glass. The glasses itself looks very futuristic and it can perform simple functions and it acts like a smartphone, a navigation system, a day planner, camera, and so on. So could these glasses be a HIT or a FLOP? What do you think? Could these glasses have some kind of effect for advertising in general? Maybe Facebook and Apple…

Source

NO FACEBOOK… ?!

Megan Wolff — Wed, 04 May 2011 13:21:56 +0000

On my drive to Philly this morning I was listening to NPR, and learned that China has created it’s own form of Facebook, in english meaning “everybody.” The irony of the title? They were forced to create this social networking site because the Chinese government will not allow Facebook in China, with the fear that exposure to other walks of life will cause a rebellion among citizens.

Source

Explore art museums worldwide (from home).

Sarah Mariano — Fri, 04 Feb 2011 18:56:36 +0000

(In high-resolution, too!) The Art Project by Google offers you the opportunity to explore art museums from NYC to London to Prague using “Street View” technology. You can zoom in to artworks of interest and expand the information panel to read more about an artwork. You are given options to explore more works by artists you see in these museums as well as watch YouTube related videos.

Source

30 Years of Pacman!

Fri, 21 May 2010 21:25:05 +0000

I was just thinking about Google’s vast library of custom logos and then I hear they’ve really taken it to the next level. In celebration of Pacman’s 30th anniversary, there’s a Google version of Pacman on its homepage. I’m not sure how long it will be around, but someone was keen enough to make a video of it. Check it out! https://www.youtube.com/watch?

Source