green – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 09 May 2011 14:41:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png green – AdLib https://templeadlib.com 32 32 5 Essentials for Marketing to Green Moms https://templeadlib.com/5-essentials-for-marketing-to-green-moms/ https://templeadlib.com/5-essentials-for-marketing-to-green-moms/#respond Mon, 09 May 2011 14:41:53 +0000 https://www.templeadlib.com/?p=5959 Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes more segmented it’s getting harder to keep up with each group. One group that’s been on the rise in the past few years is the “Green Mom”. It’s becoming easier…

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