Guerrilla advertising – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Thu, 18 Apr 2013 18:39:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Guerrilla advertising – AdLib https://templeadlib.com 32 32 ‘Your Ad Here: The Cool Sell of Guerrilla Marketing’ Lecture https://templeadlib.com/your-ad-here-the-cool-sell-of-guerrilla-marketing-lecture/ https://templeadlib.com/your-ad-here-the-cool-sell-of-guerrilla-marketing-lecture/#respond Thu, 18 Apr 2013 18:39:40 +0000 https://smc.temple.edu/adlib/?p=14093 The School of Media and Communication will be hosting Dr. Michael Serazio of Fairfield University on Monday, April 22nd. Dr. Serazio will be delivering a presentation on ‘Your Ad Here: The Cool Sell of Guerrilla Marketing.’ Dr. Serazio writes about popular culture, advertising, politics and new media. His work has been featured in journals such as Critical Studies in Media Communication…

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]]> https://templeadlib.com/your-ad-here-the-cool-sell-of-guerrilla-marketing-lecture/feed/ 0 Great guerrilla https://templeadlib.com/great-guerrilla/ https://templeadlib.com/great-guerrilla/#respond Thu, 01 Apr 2010 18:37:25 +0000 https://smc.temple.edu/ad-lib/?p=839 I came across some really great guerrilla advertising campaigns used on buses. One is for a Baltica Beer. The poles to hang on for people who stand in a bus, actually have beer cans around them. So when you hold onto them, especially in a group, it looks like everyone is holding a beer. Another cool guerrilla bus campaign i found was for a brand of watches. The straps people hold onto…

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