guest speaker – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Thu, 18 Apr 2013 18:39:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png guest speaker – AdLib https://templeadlib.com 32 32 ‘Your Ad Here: The Cool Sell of Guerrilla Marketing’ Lecture https://templeadlib.com/your-ad-here-the-cool-sell-of-guerrilla-marketing-lecture/ https://templeadlib.com/your-ad-here-the-cool-sell-of-guerrilla-marketing-lecture/#respond Thu, 18 Apr 2013 18:39:40 +0000 https://smc.temple.edu/adlib/?p=14093 The School of Media and Communication will be hosting Dr. Michael Serazio of Fairfield University on Monday, April 22nd. Dr. Serazio will be delivering a presentation on ‘Your Ad Here: The Cool Sell of Guerrilla Marketing.’ Dr. Serazio writes about popular culture, advertising, politics and new media. His work has been featured in journals such as Critical Studies in Media Communication…

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]]> https://templeadlib.com/your-ad-here-the-cool-sell-of-guerrilla-marketing-lecture/feed/ 0 University Guest Speaker: Andrew F. Smith https://templeadlib.com/university-guest-speaker-andrew-f-smith/ https://templeadlib.com/university-guest-speaker-andrew-f-smith/#comments Mon, 11 Mar 2013 12:31:11 +0000 https://smc.temple.edu/adlib/?p=13904 Andrew F. Smith, the author of Drinking History: Fifteen Turning Points in the Making of American Beverages, will be discussing his book at Paley on March 26th, discussing the history of All-American drinks such as Coke and Coors, as well as the advertising and marketing around them. This is an opportunity to learn how advertisers and marketers in the beverage industry have helped shaped…

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]]> https://templeadlib.com/university-guest-speaker-andrew-f-smith/feed/ 2 Machinery Philly! https://templeadlib.com/machinery-philly/ https://templeadlib.com/machinery-philly/#comments Thu, 28 Oct 2010 15:46:58 +0000 https://smc.temple.edu/ad-lib/?p=2160 Yesterday we had speaker come in for Creative Thinking (an ad course). Mr. Ken Cills of Machinery Philly gave a presentation on “how to be creative” and what has worked for him. I wasn’t able to find a site for his agency, but he showed us some of his work on youtube. He echoed some things we’ve already learned from that particular course. He placed a premium on being able to think like a child…

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]]> https://templeadlib.com/machinery-philly/feed/ 1 Finch Brands: Business & Brand Evolution https://templeadlib.com/finch-brands-business-brand-evolution/ https://templeadlib.com/finch-brands-business-brand-evolution/#respond Sat, 24 Apr 2010 16:42:02 +0000 https://smc.temple.edu/ad-lib/?p=1065 Temple Ad Club president, Justin Melnick, arranged for 2 men from Finch Brands (where he’s interning) to come in and talk to us last Tuesday. It was a pleasure to meet Mr. Jordan Goldenberg (Creative Director and Partner) and Mr. Andrew Moore (Integrated Marketing Manager). This was one of the best presentations I’ve seen because these guys are really down to Earth. Finch Brands’ concept is based…

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]]> https://templeadlib.com/finch-brands-business-brand-evolution/feed/ 0 From SCT to Apple! Alumni Joe Ferry’s 5 Tips for Landing a Job https://templeadlib.com/from-sct-to-apple-alumni-joe-ferrys-5-tips-for-landing-a-job/ https://templeadlib.com/from-sct-to-apple-alumni-joe-ferrys-5-tips-for-landing-a-job/#comments Wed, 10 Mar 2010 18:34:38 +0000 https://smc.temple.edu/ad-lib/?p=349 I attended an event at Temple’s Fox School of Business. It was hosted by students of the American Marketing Association and we TAC members were extended an invite. Today’s guest speaker was alumni Joe Ferry (SCT class of ’01). He spoke on his growing pains as he transitioned from a fresh-faced TU alum to Apple Inc. field recruiter. Before he said anything, he assured us that the Temple brand is…

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