H&M – AdLib

Retailers Jump on Board with “Fashion Star”

Kristi Olphin — Thu, 26 Apr 2012 18:54:17 +0000

NBC’s “Fashion Star” is a fairly new program with a somewhat old concept, not unlike that of Lifetime’s Project Runway. However, advertising is far more integrated into the show that its previous counterpart in several ways. The synopsis of the show is a competition for aspiring fashion designers to create clothing garments in hopes of making it big. The difference between Fashion Star and Project…

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H&M Uses Digitally Built Bodies On Website

Kristi Olphin — Wed, 08 Feb 2012 15:05:09 +0000

Three things are certain in this world: death, taxes, and the photoshopping of print ads. Guidelines on just how far companies are allowed to go with their airbrushing are slowly setting in, but what can be said for publishing images with ACTUAL fake bodies in combination with real human heads? Discount fashion retailers H&M are taking some heat for using “virtual mannequin” bodies which match the…

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H +M Bends It Like Beckham

Kristi Olphin — Mon, 23 Jan 2012 15:45:39 +0000

Its that time of the year again: the 2012 Superbowl is approaching, and sports fans and ad geeks alike are getting ready for the biggest Sunday TV event of the year. Generally, we can expect big names from car brands, web domains, and a slew of other food and beverage brands with enough bling to nab a 30 second spot for millions of dollars a piece. This year, Swedish fashion retail company H&

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