innovation – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 09 May 2011 14:29:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png innovation – AdLib https://templeadlib.com 32 32 Forget Disaster… Disruption means SUCCESS https://templeadlib.com/forget-disaster-disruption-means-success/ https://templeadlib.com/forget-disaster-disruption-means-success/#respond Mon, 09 May 2011 14:29:21 +0000 https://www.templeadlib.com/?p=5980 In most instances, disruption spells disaster but in the case of international advertising agency TBWA, disruption meant innovation. Innovation that would challenge conventional thinking and set precedence in the advertising industry. Author and co-founder of TBWA, Jean- Marie Dru, discusses the concept of disruption in his book, How Disruption Brought Order. In it, he talks about the fairly…

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]]> https://templeadlib.com/forget-disaster-disruption-means-success/feed/ 0 Adobe Rubs Apple the Wrong Way https://templeadlib.com/adobe-rubs-apple-the-wrong-way/ https://templeadlib.com/adobe-rubs-apple-the-wrong-way/#comments Tue, 04 May 2010 15:44:20 +0000 https://smc.temple.edu/ad-lib/?p=1155 Apple CEO Steve Jobs wrote an open letter this week about his gripes with Adobe’s Flash. In regards to advertising, I’m going to “touch” the icing on the cake… “the extensions.” When Adobe’s horizontal extensions are stacked against Apple’s vertical extensions the two are not compatible. What does this mean? “Vertical” refers to each of the different variations of Apple’s iPhone, iPad, and MacOS.

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