insurance – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Tue, 21 Apr 2015 13:53:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png insurance – AdLib https://templeadlib.com 32 32 Geico: The Business, the Website, the People https://templeadlib.com/geico-the-business-the-website-the-people/ https://templeadlib.com/geico-the-business-the-website-the-people/#comments Tue, 21 Apr 2015 13:53:20 +0000 https://smcsites.com/adlib/?p=16182 Through my internship at Geico, the insurance company, I learned a lot about the business model. Geico was established in 1936 by Leo and Lillian Goodwin. Geico was built on humility and honest work. With beginnings in the Great Depression, Geico is now one of the most successful companies in the nation. So what does Geico have to owe to its success? And what continues to keep the drive in the…

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]]> https://templeadlib.com/geico-the-business-the-website-the-people/feed/ 1 Geico: Anything Goes! https://templeadlib.com/geico-anything-goes/ https://templeadlib.com/geico-anything-goes/#comments Thu, 26 Aug 2010 12:49:31 +0000 https://smc.temple.edu/ad-lib/?p=1516 I’ve mentioned Geico a number of times since the blog got started, but I haven’t dedicated an entire post yet. Well it’s about that time. A professor of mine once said (in Strategy and Positioning) that Geico breaks all the rules. I agree to an extent. Its campaigns aren’t really consistent; it has a spokesman and a mascot; and it isn’t the best nor the first yet Geico remains the most popular.

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