Interactive – AdLib

Interactive – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Tue, 18 Jun 2013 18:30:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Interactive – AdLib https://templeadlib.com 32 32 Doing Great Work at an Internship https://templeadlib.com/doing-great-work-at-an-internship/ https://templeadlib.com/doing-great-work-at-an-internship/#comments Tue, 18 Jun 2013 18:30:44 +0000 https://smc.temple.edu/adlib/?p=14343 Everyone wants to impress his or her boss by doing outstanding work at an internship. But how do you know when the opportunity is there? I work as a Web Design Intern at a company called ASTM International. My main task at my internship is to reorganize and redesign the company’s intranet site, currently over 400 pages in a confusing and cluttered navigation. On my first day, my boss gave me a…

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]]> https://templeadlib.com/doing-great-work-at-an-internship/feed/ 1 Happy Earth Day, Google! https://templeadlib.com/happy-earth-day-google/ https://templeadlib.com/happy-earth-day-google/#respond Thu, 25 Apr 2013 18:38:40 +0000 https://smc.temple.edu/adlib/?p=14108 Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with…

]]> https://templeadlib.com/happy-earth-day-google/feed/ 0 The Free Journal Project https://templeadlib.com/the-free-journal-project/ https://templeadlib.com/the-free-journal-project/#respond Thu, 25 Apr 2013 18:35:30 +0000 https://smc.temple.edu/adlib/?p=14114 I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal…

]]> https://templeadlib.com/the-free-journal-project/feed/ 0 Doing Good in Philly https://templeadlib.com/doing-good-in-philly/ https://templeadlib.com/doing-good-in-philly/#comments Thu, 14 Mar 2013 19:53:33 +0000 https://smc.temple.edu/adlib/?p=13865 Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that. With a large experience base, Skai Blue Media represents clients from a multitude of different backgrounds including retail, non- profit, technology, entertainment, beauty, restaurants…

]]> https://templeadlib.com/doing-good-in-philly/feed/ 1 Chase with Coke this Super Bowl Season https://templeadlib.com/chase-with-coke-this-super-bowl-season/ https://templeadlib.com/chase-with-coke-this-super-bowl-season/#comments Mon, 28 Jan 2013 17:26:21 +0000 https://smc.temple.edu/adlib/?p=13755 Now I don’t mean that as in an alcoholic activity with your friends on the weekend but rather Coca Cola’s big game ad. With Super Bowl XLVII approaching, many advertisers have put out teasers to entice viewers to watch the Super Bowl not only for the game, but for the ads. I would have to say that I’m guilty myself of only watching the Super Bowl for the sole purpose of the outlandish and humorous…

]]> https://templeadlib.com/chase-with-coke-this-super-bowl-season/feed/ 1 Social Hollywood: The Beauty Inside https://templeadlib.com/social-hollywood-the-beauty-inside/ https://templeadlib.com/social-hollywood-the-beauty-inside/#comments Tue, 04 Sep 2012 20:49:31 +0000 https://smc.temple.edu/adlib/?p=13065 I think I can speak for us all that at one point or another we have wondered what it would be like to be the main character of a movie. This is the key insight for “The Beauty Inside” a global social film collaboration by Toshiba and Intel starring Topher Grace and Mary Elizabeth Winstead and potentially, YOU! This campaign was brought to my attention by a fellow Temple Advertising student and…

]]> https://templeadlib.com/social-hollywood-the-beauty-inside/feed/ 2 The Life of A Web Nerd at Two Paperdolls https://templeadlib.com/the-life-of-a-web-nerd-at-two-paperdolls/ https://templeadlib.com/the-life-of-a-web-nerd-at-two-paperdolls/#respond Mon, 13 Aug 2012 19:40:10 +0000 https://smc.temple.edu/adlib/?p=12957 The graphic they posted for the web design position. I’m Kelly Clawson and this summer I had the amazing opportunity to work as a Web Design Intern at Two Paperdolls. This boutique design and letterpress shop does everything from branding and wedding invitations to website design and coding. I was fortunate enough to work directly in the web department with inspiring and informing people.

]]> https://templeadlib.com/the-life-of-a-web-nerd-at-two-paperdolls/feed/ 0 What I’ve Learned As A Two Paperdoll https://templeadlib.com/what-ive-learned-as-a-two-paperdoll/ https://templeadlib.com/what-ive-learned-as-a-two-paperdoll/#respond Mon, 13 Aug 2012 19:32:39 +0000 https://smc.temple.edu/adlib/?p=13008 My desk and computer in the web department. As my internship at Two Paperdolls draws to a close, I reflect back on this amazing experience. Being able to work directly with the web department, an area which I hope to focus my career in as a designer, I’ve gained some invaluable insights. One of the most impressionable insights I’ve gained this summer is the necessity to work with a client in a…

]]> https://templeadlib.com/what-ive-learned-as-a-two-paperdoll/feed/ 0 Writing is important, and it’s not so bad after all https://templeadlib.com/writing-is-important-and-its-not-so-bad-after-all/ https://templeadlib.com/writing-is-important-and-its-not-so-bad-after-all/#respond Thu, 21 Jun 2012 19:01:19 +0000 https://www.templeadlib.com/?p=12651 At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form a complete project. All of these jobs have a common theme: writing. I thought that after I had completed my GenEds and intro classes that my writing…

]]> https://templeadlib.com/writing-is-important-and-its-not-so-bad-after-all/feed/ 0 Design with the Product in Mind. https://templeadlib.com/design-with-the-product-in-mind/ https://templeadlib.com/design-with-the-product-in-mind/#comments Wed, 22 Feb 2012 17:04:07 +0000 https://www.templeadlib.com/?p=10595 In the current issue of Us Weekly (February 2012 issue) with Whitney Houston, I came across an interesting advertisement. We all know and love Tic Tac. They are bite size candy/mint that you can carry around and pop one in when you want it. In Us Weekly, there was an advertisement for Tick Tac with the headline “Shake it up”. As you can see from the advertisement, they give you fun facts that…

]]> https://templeadlib.com/design-with-the-product-in-mind/feed/ 2 NY Fashion Week is Just an App Away https://templeadlib.com/ny-fashion-week-is-just-an-app-away/ https://templeadlib.com/ny-fashion-week-is-just-an-app-away/#respond Wed, 15 Feb 2012 19:43:57 +0000 https://www.templeadlib.com/?p=10388 There’s an iPhone app for nearly everything – literally, nearly everything – and with good reason. Apps are without a doubt a smart way to gain interaction with a brand or event’s target audience. Therefore its no surprise that New York Fashion Week has developed a series of apps of their own to help attendees better navigate their way around the event, AND to involve NYFW fans who can’t be at the…

]]> https://templeadlib.com/ny-fashion-week-is-just-an-app-away/feed/ 0 Digital Is Where It’s At https://templeadlib.com/digital-is-where-its-at/ https://templeadlib.com/digital-is-where-its-at/#comments Wed, 07 Dec 2011 16:20:58 +0000 https://www.templeadlib.com/?p=9142 My internship has opened my eyes to just how relevant digital has become in the advertising field right now. I am currently working on an account for Jack’s Rental Search, an application on Facebook that allows college students nationwide to conveniently find housing close to the university they attend. This account was interesting from the start because it was a service based solely on Facebook.

]]> https://templeadlib.com/digital-is-where-its-at/feed/ 1 5 Essentials for Marketing to Green Moms https://templeadlib.com/5-essentials-for-marketing-to-green-moms/ https://templeadlib.com/5-essentials-for-marketing-to-green-moms/#respond Mon, 09 May 2011 14:41:53 +0000 https://www.templeadlib.com/?p=5959 Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes more segmented it’s getting harder to keep up with each group. One group that’s been on the rise in the past few years is the “Green Mom”. It’s becoming easier…

]]> https://templeadlib.com/5-essentials-for-marketing-to-green-moms/feed/ 0 A Rewarding Foursquare https://templeadlib.com/a-rewarding-foursquare/ https://templeadlib.com/a-rewarding-foursquare/#comments Thu, 05 May 2011 20:58:02 +0000 https://www.templeadlib.com/?p=6060 I know Sheryl is getting tired of my posting from my native blog Popflys, but I just had to share this one. Developed around the framework of Foursquare, the app Turf basically “gamifies” the experience with rewards and social interaction beyond checking in. I might actually start playing this if there are a decent amount of locations in Philly. I’m actually really hype on the Turf Geography…

]]> https://templeadlib.com/a-rewarding-foursquare/feed/ 2 Interactivity https://templeadlib.com/interactivity/ https://templeadlib.com/interactivity/#comments Sun, 17 Apr 2011 22:39:01 +0000 https://www.templeadlib.com/?p=5470 The above ambient campaign was created by the Quebec agency LG2.

]]> https://templeadlib.com/interactivity/feed/ 1 Webby Awards 2011 https://templeadlib.com/webby-awards-2011/ https://templeadlib.com/webby-awards-2011/#respond Thu, 14 Apr 2011 18:40:40 +0000 https://www.templeadlib.com/?p=5391 The Webbys is an award show celebrating excellence on the Internet. And since the medium is virutally endless, they’ve broken it down into several categories: Websites, Online film & video, Interactive Advertising, and Mobile / Apps. From their, each section is broken down into (roughly) a million subcategories. Click HERE to check out this years nominees. This is a great resource for…

]]> https://templeadlib.com/webby-awards-2011/feed/ 0 Skittles ‘Touch’ Online Ads https://templeadlib.com/skittles-touch-online-ads/ https://templeadlib.com/skittles-touch-online-ads/#comments Fri, 08 Apr 2011 22:28:01 +0000 https://www.templeadlib.com/?p=5267 If I had a dream account to work on, I think I’d have to go with Skittles. Of course, I’m basing this solely off of the completely insane and original advertising they have already (I don’t even particularly like candy). Nothing is too weird for them. I believe the agency behind the madness is TBWA/Chiat/Day- so hat’s off to them. Open the video up in YouTube and check out their other ‘touch’…

]]> https://templeadlib.com/skittles-touch-online-ads/feed/ 2 A Facebook Campaign So Good, Facebook is Jealous. https://templeadlib.com/a-facebook-campaign-so-good-facebook-is-jealous/ https://templeadlib.com/a-facebook-campaign-so-good-facebook-is-jealous/#comments Mon, 04 Apr 2011 00:30:59 +0000 https://www.templeadlib.com/?p=5181 I discovered this from the most excellent Ad Teachings– definitely a must follow for anyone on Tumblr. SAS came up with an innovative way to get people to enter into their contest and provide free advertising. I love how they utilized Facebook’s formatting to their advantage (probably the same reason the contest shut down). Keep up the good work, SAS- FIGHT THE MAN!

]]> https://templeadlib.com/a-facebook-campaign-so-good-facebook-is-jealous/feed/ 2 GranataPet Loves Dogs, Interactivity, and Being Awesome https://templeadlib.com/granatapet-loves-dogs-interactivity-and-being-awesome/ https://templeadlib.com/granatapet-loves-dogs-interactivity-and-being-awesome/#comments Fri, 01 Apr 2011 18:17:32 +0000 https://www.templeadlib.com/?p=5107 I saw this on Mashable the other day and thought it was just so darn precious. What a seamless blend of interactivity and brand awareness. Although, I guess it’s pretty easy to please your target demo when they’re dogs? https://www.youtube.com/watch?v=t8dmjoqOOQohttps://www.youtube.com/watch?

]]> https://templeadlib.com/granatapet-loves-dogs-interactivity-and-being-awesome/feed/ 1 No longer “Just a Big iPhone” https://templeadlib.com/no-longer-just-a-big-iphone/ https://templeadlib.com/no-longer-just-a-big-iphone/#respond Mon, 14 Mar 2011 20:58:13 +0000 https://www.templeadlib.com/?p=4752 The new world of mobile computing has definitely changed with the introduction of tablet PCs. In most cases these new devices bring a lot of the functionally of its more stationary counterparts to the palm of your hands. Two of the most anticipated tablets are those of smartphone giants Blackberry and Apple. The Blackberry Playbook, to be released in the coming months, seems to be an extremely…

]]> https://templeadlib.com/no-longer-just-a-big-iphone/feed/ 0 1Billion Hungry https://templeadlib.com/1billion-hungry/ https://templeadlib.com/1billion-hungry/#respond Fri, 11 Feb 2011 23:45:19 +0000 https://www.templeadlib.com/?p=3950 Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest has done. Rightfully so, I feel they are generating a way bigger response and gathering much more support. Maybe City Harvest should take notes.

]]> https://templeadlib.com/1billion-hungry/feed/ 0 Temple Ad Alum Jason Grandelli Speaks on Interactive Media https://templeadlib.com/temple-ad-alum-jason-grandelli-speaks-on-interactive-media/ https://templeadlib.com/temple-ad-alum-jason-grandelli-speaks-on-interactive-media/#respond Wed, 24 Nov 2010 16:45:55 +0000 https://smc.temple.edu/ad-lib/?p=2568 Yesterday, we had the pleasure of getting some insights about interactive media and how we could make the most of our tracks. Our Creative Thinking professor, Kimberly Cassady, invited another guest speaker. Last time we had Mr. Ken Cills of Machinery Philly. This time we got to meet Mr. Jason Grandelli. Kim and Jason are both Temple alumni and classmates hailing from our very own ad program just…

]]> https://templeadlib.com/temple-ad-alum-jason-grandelli-speaks-on-interactive-media/feed/ 0 Black Friday: Survival of the Fittest https://templeadlib.com/black-friday-survival-of-the-fittest/ https://templeadlib.com/black-friday-survival-of-the-fittest/#respond Wed, 24 Nov 2010 16:44:01 +0000 https://smc.temple.edu/ad-lib/?p=2561 Today is one the busiest travel days there is. Tomorrow is Thanksgiving and tomorrow night is Black Friday. I can appreciate a good deal as much as the next person, but I don’t care for Black Friday. I don’t like waiting in lines (period!), or being subjected to ridiculous crowds. I think the best novelty of it is the late night aspect. Anyway, I’m noticing that Target is running the most…

]]> https://templeadlib.com/black-friday-survival-of-the-fittest/feed/ 0 Oh, Advertising & The Interactive Department https://templeadlib.com/oh-advertising-the-interactive-department/ https://templeadlib.com/oh-advertising-the-interactive-department/#respond Wed, 20 Oct 2010 16:34:25 +0000 https://smc.temple.edu/ad-lib/?p=2150 I am Gabrielle. I am a sophomore now and I’ve been interning at LevLane Advertising in the interactive department since April of my freshman year. I am an Advertising major. I love it!!!!!!!!! I love my job–what I do and where I’m going. Oh, interactive and digital, design and creativity! I started in creative — graphic design when I was about 14 and then I took my work to web design and I…

]]> https://templeadlib.com/oh-advertising-the-interactive-department/feed/ 0 Foursquare… https://templeadlib.com/foursquare/ https://templeadlib.com/foursquare/#respond Thu, 26 Aug 2010 12:39:51 +0000 https://smc.temple.edu/ad-lib/?p=1474 As someone who resists fads, opinion leaders, and “groupthink,” I may finally have a reason to jump on a bandwagon. I don’t have a smart phone and I didn’t feel as though I was missing anything perhaps until now. The phone I’m currently using fulfills my few basic needs (it’s very small, I can talk on it, and most importantly it plays music). Whether or not it could save me money, wasn’t an issue…

]]> https://templeadlib.com/foursquare/feed/ 0 30 Years of Pacman! https://templeadlib.com/30-years-of-pacman/ https://templeadlib.com/30-years-of-pacman/#comments Fri, 21 May 2010 21:25:05 +0000 https://smc.temple.edu/ad-lib/?p=1238 I was just thinking about Google’s vast library of custom logos and then I hear they’ve really taken it to the next level. In celebration of Pacman’s 30th anniversary, there’s a Google version of Pacman on its homepage. I’m not sure how long it will be around, but someone was keen enough to make a video of it. Check it out! https://www.youtube.com/watch?

]]> https://templeadlib.com/30-years-of-pacman/feed/ 1 Social Media in Action https://templeadlib.com/social-media-in-action/ https://templeadlib.com/social-media-in-action/#comments Wed, 10 Mar 2010 17:15:19 +0000 https://smc.temple.edu/ad-lib/?p=455 Today JetBlue airlines surprised it’s Twitter followers by announcing that they would be giving out free airfare in Manhattan. The only perk is that you have to “find” them. This is a perfect example of how businesses are beginning to incorporate social media into their advertisement and marketing plans. The idea here is not to promote yourself or your products but instead to offer customers a…

]]> https://templeadlib.com/social-media-in-action/feed/ 1 "A Virtual Call To Action" https://templeadlib.com/a-virtual-call-to-action/ https://templeadlib.com/a-virtual-call-to-action/#respond Wed, 10 Mar 2010 03:28:50 +0000 https://smc.temple.edu/ad-lib/?p=441 As Temple students, many of us have traveled to the heart of the city only to be greeted by the scent of putrid air and homeless men and women searching for their next meal in a garbage can. Clearly these people are in need of help, but like many problems they go unnoticed. Agency Sarkissian Mason has created a virtual version of a homeless man to aware pedestrians walking the city streets how…

]]> https://templeadlib.com/a-virtual-call-to-action/feed/ 0 The Hype Game! https://templeadlib.com/the-hype-game/ https://templeadlib.com/the-hype-game/#comments Mon, 01 Mar 2010 09:00:26 +0000 https://smc.temple.edu/ad-lib/?p=91 I stopped into a Rite Aid downtown to pick up a few things. I paid for my stuff and as I was about to go, the cashier looked away and slipped me a little something with my receipt. Well, it wasn’t her number. I looked and to my surprise it was a pamphlet for a game board. Rite Aid’s “The Game of Life!” I thought it was hilarious and I had a good laugh. What made it so funny was that she couldn’t…

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