Lance Armstrong – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Fri, 26 Oct 2012 15:39:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Lance Armstrong – AdLib https://templeadlib.com 32 32 Several Brands Drop Armstrong Including Nike https://templeadlib.com/several-brands-drop-armstrong-including-nike/ https://templeadlib.com/several-brands-drop-armstrong-including-nike/#respond Fri, 26 Oct 2012 15:39:53 +0000 https://smc.temple.edu/adlib/?p=13289 As an advertising student here at Temple University, the concept of celebrity endorsements its often taught in the 1000 level classes. We learn that brands create a voice and often times will use an iconic celebrity to support their brand and form a close knit bond with it and create loyal brand followers. Lance Armstrong did just that for Nike during their long relationship.

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