logo – AdLib

How strong is Branding really?

Alex Brown — Thu, 28 Oct 2010 05:07:53 +0000

Advertising isn’t just about communicating and selling as most people think. However when psychology comes into play communicating an idea and selling a product becomes easy. Being able to stick in a consumer’s mind maybe even memory is every brand’s dream. Using only colors and dots, can you decipher the following popular brands? Check them out here: https://gizmodo.com/5671614/

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Minority Rules…? The Gap logo

Wed, 13 Oct 2010 13:44:09 +0000

So I’m in Art Direction 2 (my first class of the day) and there is a sudden uproar over The Gap’s logo incident. I’m delightfully indifferent. To me, The Gap is just a brand and the logo is just a logo. Last night I was watching The Nightly News with Brian Williams and he spoke about some of the Ad Age polling results in regards to the issue. From Ad Age: We had an ongoing discussion about…

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Logorama: Oscar Winning Animation

Wed, 19 May 2010 16:08:16 +0000

Yesterday I saw a short film called Logorama. I wasn’t quite sure what to expect based on the name alone. I guess the last thing I expected was a cel-shaded short film. The logos are actually the stars; they covered every little thing (every big thing also). Once the main characters started cursing (Ronald McDonald, Michelin men, and Bob’s Big Boy) I knew there was going to be much more to it than…

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