Magazine – AdLib

Magazine – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Sun, 28 Apr 2013 21:15:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Magazine – AdLib https://templeadlib.com 32 32 Evian’s “Baby & Me” https://templeadlib.com/evians-baby-me/ https://templeadlib.com/evians-baby-me/#respond Sun, 28 Apr 2013 21:15:04 +0000 https://smc.temple.edu/adlib/?p=14103 https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a…

]]> https://templeadlib.com/evians-baby-me/feed/ 0 The Free Journal Project https://templeadlib.com/the-free-journal-project/ https://templeadlib.com/the-free-journal-project/#respond Thu, 25 Apr 2013 18:35:30 +0000 https://smc.temple.edu/adlib/?p=14114 I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal…

]]> https://templeadlib.com/the-free-journal-project/feed/ 0 Comm Arts; A Must Have Subscription https://templeadlib.com/comm-arts-a-must-have-subscription/ https://templeadlib.com/comm-arts-a-must-have-subscription/#comments Tue, 19 Mar 2013 11:49:18 +0000 https://smc.temple.edu/adlib/?p=13919 One thing us advertising students have learned time and time again is that magazine and print-based-medium subscriptions are becoming an outdated media outlet. In the new age of iPads, podcasts and blogs, there are very few reasons for us, or anyone to commit to having a hard copy of our favorite publications sent to us by snail mail. But I have found my exception; Communication Arts.

]]> https://templeadlib.com/comm-arts-a-must-have-subscription/feed/ 3 My Tribune to Photoshop. https://templeadlib.com/my-tribune-to-photoshop/ https://templeadlib.com/my-tribune-to-photoshop/#respond Fri, 27 Apr 2012 18:43:27 +0000 https://www.templeadlib.com/?p=12151 I continued to look through Philadelphia Magazine and I came across an advertisement for a new resort in Atlantic City called Revel. The advertisement caught my attention because the advertising was very different. It had 6 series of advertisement focusing on the different parts in the resort. It has a main advertisement that shows different parts that relate to this specific resort.

]]> https://templeadlib.com/my-tribune-to-photoshop/feed/ 0 History Repeats Itself. https://templeadlib.com/history-repeats-itself/ https://templeadlib.com/history-repeats-itself/#respond Wed, 25 Apr 2012 02:34:04 +0000 https://www.templeadlib.com/?p=11769 This week I took a look at GQ April 2012 issue (the “special issue”). In it, there are tons and tons of advertisements and things that men need in the year 2012. When looking through the magazine, I found something really different. I came across a 1 page spread advertisement for Scion IQ. I never actually saw the car myself, but from the looks of it, it looks tiny. I guess through their research…

]]> https://templeadlib.com/history-repeats-itself/feed/ 0 It’s Complicated https://templeadlib.com/its-complicated/ https://templeadlib.com/its-complicated/#respond Thu, 19 Apr 2012 18:44:47 +0000 https://www.templeadlib.com/?p=11851 I continued to look through the April issue of GQ magazine. The “special issue” consists of 100 different “hot” things in the year 2012. They have everything from all the best clothes to tips on how to do everything better. I’ve been looking through the magazine layouts for GQ for years and when they tend to have a lot of information packed into an issue, it kind of looks overwhelming.

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]]> https://templeadlib.com/its-complicated/feed/ 0 Difference=Good? https://templeadlib.com/differencegood/ https://templeadlib.com/differencegood/#respond Tue, 10 Apr 2012 18:18:25 +0000 https://www.templeadlib.com/?p=11601 I was walking around this past weekend and saw on the newsstand an interesting magazine cover. I talked about this in the past but I constantly see magazine companies playing around with their magazine covers. The Glamour Magazine has issued their April 2012 issue with Lauren Conrad with untraditional looking magazine covers. Usually we see magazine covers to be more organized or possibly…

]]> https://templeadlib.com/differencegood/feed/ 0 Sex Sells. Right? https://templeadlib.com/sex-sells-right/ https://templeadlib.com/sex-sells-right/#comments Tue, 10 Apr 2012 18:17:42 +0000 https://www.templeadlib.com/?p=11612 After looking at the Glamour Magazine cover, I was thinking about something. Nudity. We see from time to time magazine covers with nudity. I understand that sex does sell and it gets the reader to buy the product. But my initial thought was that, why would there be nudity of women in a magazine cover for women. (and for men as well) So I started digging around and I remembered couple nude magazine…

]]> https://templeadlib.com/sex-sells-right/feed/ 2 Too Boring. https://templeadlib.com/too-boring/ https://templeadlib.com/too-boring/#respond Thu, 05 Apr 2012 18:45:23 +0000 https://www.templeadlib.com/?p=11533 I continued to look through Detail Magazineand found something interesting and very different. I don’t know if any of you followed Ray-Bans print advertisements but they had series of Ray-Ban campaigns. There had series of interesting campaigns done by the brand Ray-Bans but in the Detail Magazine, I came across an advertisement for sunglasses and it seemed a bit off. In the magazine…

]]> https://templeadlib.com/too-boring/feed/ 0 A Good Kind of Sweat https://templeadlib.com/a-good-kind-of-sweat/ https://templeadlib.com/a-good-kind-of-sweat/#respond Fri, 30 Mar 2012 14:32:11 +0000 https://www.templeadlib.com/?p=11371 This week, I took a look at the April 2012 issue of Detail Magazine. In this magazine I found an advertisement that I’ve seen many times before. I was thinking about whether or not I should talk about this advertisement but I am in a very simple advertisement kind of mood. So, the advertisement that I am talking about is for Gillette body wash and deodorant. It’s their odor shield line where…

]]> https://templeadlib.com/a-good-kind-of-sweat/feed/ 0 Unconventional https://templeadlib.com/unconventional/ https://templeadlib.com/unconventional/#respond Sat, 24 Mar 2012 16:31:59 +0000 https://www.templeadlib.com/?p=11231 This week I decided to take a look at Women’s Health magazine. I don’t particularly look at Women’s Health but I decided since I looked through Men’s Health, I would do the same for all the women out there. In the current issue of Women’s Health (April 2012 issue), you see Kristen Bell on the cover. When looking through the magazine, I came across an advertisement for Target. We all know and…

]]> https://templeadlib.com/unconventional/feed/ 0 Funny Faces https://templeadlib.com/funny-faces/ https://templeadlib.com/funny-faces/#respond Sat, 24 Mar 2012 16:30:33 +0000 https://www.templeadlib.com/?p=11259 I continued to look at Women’s Health this week, the April 2012 issue with Kristen Bell on the cover. I found another advertisement that I thought was cool. I rarely see advertisements for LifeSavers Mints but in this magazine I came across this ad. I thought it was really cool because I think it is their 100th year anniversary. They took the 100 years into consideration when creating this…

]]> https://templeadlib.com/funny-faces/feed/ 0 Ads That Don’t Make Sense. https://templeadlib.com/ads-that-dont-make-sense/ https://templeadlib.com/ads-that-dont-make-sense/#respond Sun, 18 Mar 2012 16:42:15 +0000 https://www.templeadlib.com/?p=11115 This week I continued to look through GQ magazine (March issue) and came across an advertisement that seemed a bit off. We all know that little lizard from Geico. Well, in this advertisement they are using their phrase “15 minutes to see how much you can save”. In the print ad that appeared in GQ magazine, they used a creative device by comparing two different things. They said “It took forever to…

]]> https://templeadlib.com/ads-that-dont-make-sense/feed/ 0 Effects Are Cool. https://templeadlib.com/effects-are-cool/ https://templeadlib.com/effects-are-cool/#respond Thu, 15 Mar 2012 18:31:37 +0000 https://www.templeadlib.com/?p=11053 This week, im looking at the current issue of GQ magazine. When looking through the magazine there are tons and tons of advertisement for men’s fashion. I came across an interesting advertisement for the True Religion Jeans. In this campaign they are focusing on the patriotic essence of the brand. They chose to go with the American color red, blue and white. They are representing this patriotic…

]]> https://templeadlib.com/effects-are-cool/feed/ 0 It Takes Time to Achieve Greatness https://templeadlib.com/it-takes-time-to-achieve-greatness-2/ https://templeadlib.com/it-takes-time-to-achieve-greatness-2/#respond Sat, 03 Mar 2012 14:31:34 +0000 https://www.templeadlib.com/?p=10863 I continued to look at Mens Health March 2012 issue and I found another advertisement that I thought was interesting. It is for the new Toyota Prius V. The campaign was created by Saatchi & Saatchi and if you go to this website you can actually see how the campaign was created. I suggest that you go see it because it’s really interesting. Their goal was to show that the Prius V has more…

]]> https://templeadlib.com/it-takes-time-to-achieve-greatness-2/feed/ 0 Eraser Tool? https://templeadlib.com/eraser-tool/ https://templeadlib.com/eraser-tool/#respond Wed, 29 Feb 2012 19:33:43 +0000 https://www.templeadlib.com/?p=10786 This week I took a look at Mens Health March 2012 issue. In this issue with David Beckham on the front made me think of something. As I was looking through the magazine I came across the advertisement for H&M with David Beckham. There’s been so much buzz about this advertisement because I guess girls love him (that’s besides the point). If you check out this website, it says that the David Beckham…

]]> https://templeadlib.com/eraser-tool/feed/ 0 SO? https://templeadlib.com/so/ https://templeadlib.com/so/#respond Fri, 24 Feb 2012 17:07:25 +0000 https://www.templeadlib.com/?p=10692 On the same issue of Us Weekly (February issue), I found another advertisement that I found interesting. It was a sweepstakes advertising for Stride and Trident gum. Well, come to think of it, it may not be that interesting however, it just caught my eye because I think they did a bad job with the image. Supposedly, Stride and Trident gum are having a sweepstakes of how you can win $50.

]]> https://templeadlib.com/so/feed/ 0 Design with the Product in Mind. https://templeadlib.com/design-with-the-product-in-mind/ https://templeadlib.com/design-with-the-product-in-mind/#comments Wed, 22 Feb 2012 17:04:07 +0000 https://www.templeadlib.com/?p=10595 In the current issue of Us Weekly (February 2012 issue) with Whitney Houston, I came across an interesting advertisement. We all know and love Tic Tac. They are bite size candy/mint that you can carry around and pop one in when you want it. In Us Weekly, there was an advertisement for Tick Tac with the headline “Shake it up”. As you can see from the advertisement, they give you fun facts that…

]]> https://templeadlib.com/design-with-the-product-in-mind/feed/ 2 3191 Miles Apart, continued! https://templeadlib.com/3191-miles-apart-continued/ https://templeadlib.com/3191-miles-apart-continued/#respond Fri, 17 Feb 2012 18:30:54 +0000 https://www.templeadlib.com/?p=10494 Just a little update on the previous 3191 miles apart post! 3191 Quarterly: issue no. 6 is now available for you to hold in your hands! ” [the issue] includes features on cocktails, hanging plants, chocolate cake, London & Stockholm, forging, our homes, chai tea and much more” It is available here for $28 and is definitely something I would love to get my hands on if I had the extra cash.

]]> https://templeadlib.com/3191-miles-apart-continued/feed/ 0 Pay Close Attention to Detail! https://templeadlib.com/pay-close-attention-to-detail/ https://templeadlib.com/pay-close-attention-to-detail/#respond Fri, 17 Feb 2012 18:30:15 +0000 https://www.templeadlib.com/?p=10479 This week, I am looking through People Magazine. I was interested in how these magazines that supply a great amount of publications throughout the year, seem to have very interesting advertisements. On the current issue of People Magazine (February 20th Issue) with the cover of Adele I found an advertisement that caught my attention. We all know how mouthwash works. It cleans your mouth of…

]]> https://templeadlib.com/pay-close-attention-to-detail/feed/ 0 All Covers Are Not Created Equal. https://templeadlib.com/all-covers-are-not-created-equal/ https://templeadlib.com/all-covers-are-not-created-equal/#respond Fri, 10 Feb 2012 21:46:48 +0000 https://www.templeadlib.com/?p=10307 I came across the Glamour magazine and saw that Rachel McAdams was on the cover. But besides that, I realized there was so much copy on the cover I can barely decide what to read first. So I decided to investigate magazine covers. I looked through series of magazine covers for 2012 and I have found 4 that caught my attention. The first one being Glamour magazine, the February issue…

]]> https://templeadlib.com/all-covers-are-not-created-equal/feed/ 0 Can you Photoshop? https://templeadlib.com/can-you-photoshop/ https://templeadlib.com/can-you-photoshop/#comments Thu, 09 Feb 2012 22:11:31 +0000 https://www.templeadlib.com/?p=10290 As students in the creative industry, we are always challenged with our Photoshop skills by making things look just right. We learn that we need to make sure when we use the Creative Suite programs, we need to try our best. In this example, we can see that it was done very poorly. This week, I looked at the Us Weekly Magazine. It’s the January 23rd issue with the cover of Jessica Biel and…

]]> https://templeadlib.com/can-you-photoshop/feed/ 4 Ms. Brown is Coming! https://templeadlib.com/ms-brown-is-coming/ https://templeadlib.com/ms-brown-is-coming/#respond Thu, 02 Feb 2012 19:13:49 +0000 https://www.templeadlib.com/?p=10181 So this Sunday is THE day when we get to see the Super Bowl XLVI. When the Super Bowl comes near we know the best advertisements of the year will be making it’s appearance. If you look at Adweek, you can see the previews for some of the commercials that will be appearing. (Let me just say, it’s very interesting and funny so go check it out!) Like I said in the previous post…

]]> https://templeadlib.com/ms-brown-is-coming/feed/ 0 Boost Your Confidence https://templeadlib.com/boost-your-confidence/ https://templeadlib.com/boost-your-confidence/#comments Wed, 01 Feb 2012 04:39:40 +0000 https://www.templeadlib.com/?p=10120 Let me start off by saying that I am a man and I don’t mean to offend or judge women. I came across a magazine that typically women enjoy. People Magazine is a magazine designed for the latest gossip and news of celebrities and people that we consider important. On the current issue of Peoples Magazine (February issue) with the cover of Heidi Klum, I saw an advertisement that caught my attention.

]]> https://templeadlib.com/boost-your-confidence/feed/ 3 Kinfolk Magazine https://templeadlib.com/kinfolk-magazine/ https://templeadlib.com/kinfolk-magazine/#respond Fri, 27 Jan 2012 19:01:15 +0000 https://www.templeadlib.com/?p=10019 “Kinfolk is a growing community of artists with a shared interest in small gatherings. We’ve created Kinfolk as our collaborative way of advocating the natural approach to entertaining that we love” – Kinfolkmag.com I love this idea of simple art. The community of artists that contribute to Kinfolk are doing it for one reason and one reason only, because they love spending time together.

]]> https://templeadlib.com/kinfolk-magazine/feed/ 0 How Much is Too Much? https://templeadlib.com/how-much-is-too-much-2/ https://templeadlib.com/how-much-is-too-much-2/#respond Fri, 27 Jan 2012 18:42:57 +0000 https://www.templeadlib.com/?p=9979 As creative individuals we always face challenges with different requirements with our schoolwork as well as our careers. We need to be flexible in order to fit in certain subjects into advertisements and layouts. We must provide the right amount of information but also make it look interesting enough to get people’s attention. We all know the infamous Volkswagen beetle advertisement with the use…

]]> https://templeadlib.com/how-much-is-too-much-2/feed/ 0 Future of Dolce & Gabbana https://templeadlib.com/future-of-dolce-gabbana/ https://templeadlib.com/future-of-dolce-gabbana/#respond Tue, 24 Jan 2012 23:55:57 +0000 https://www.templeadlib.com/?p=9939 We all know that high-end fashion print advertisements seem to have nothing to do with fashion. They usually portray bunch of people doing random things that seem to make no sense what’s so ever. For example, Louis Vuitton has print advertisements of people in exotic places laying down or doing things that you don’t really see in regular fashion advertisement. In my quest to investigate these high…

]]> https://templeadlib.com/future-of-dolce-gabbana/feed/ 0 CRED Mag is looking for Creative Submissions! https://templeadlib.com/cred-mag-is-looking-for-creative-submissions/ https://templeadlib.com/cred-mag-is-looking-for-creative-submissions/#respond Thu, 29 Sep 2011 11:27:17 +0000 https://www.templeadlib.com/?p=7932 CRED is a new arts and culture magazine focused on the youth of Philadelphia. By submitting your artwork, stories, and projects to the Magazine, will promote yourself and help you get noticed in the art scene of Philadelphia. The Magazine is released three times a year: December 2011, April 2012, and August 2012, so get your stuff in now! Visit the CRED Magazine’s Website by clicking here…

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