Magazines – AdLib

Magazines Are Realizing Pinterest’s Potential

Kristi Olphin — Sat, 14 Apr 2012 14:29:45 +0000

With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even put together a team of “Pinterns” to man the maiden voyage of the company’s Pinterest involvement. For magazines to be on Pinterest makes an…

Source

Hearst Creates Its Own YouTube Channel

Kristi Olphin — Tue, 10 Apr 2012 19:08:09 +0000

Print isn’t obsolete just yet, however magazine companies are well aware of their need to expand their content and increase ad dollar revenue through other mediums. Hearst Company, which produces magazines such as Cosmopolitan, Esquire, and Town & Country, will begin producing several YouTube-hosted TV shows in the near future. YouTube has put out $100million in an attempt to expand its audience…

Source

Magazine Covers Scale Down on Clutter

Kristi Olphin — Tue, 28 Feb 2012 20:59:25 +0000

Have you ever felt like there’s way too much to look at on a magazine cover? Your eye darts every which way, oftentimes reading only a few words of one headline before your brain is distracted and drawn into another (Teeny-bopper magazines are by far the worst offenders – MILEY CYRUS JUSTIN BEIBER SELENA GOMEZ HOROSCOPES TAYLOR SWIFT TAYLOR LAUTNER TAKE OUR QUIZZES WHO BROKE UP THIS WEEK ?!!?)…

Source

Communication Arts Magazine Advertising and Design Annuals

Brianna M. D'Florence — Sun, 13 Nov 2011 21:11:37 +0000

Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication. For students, a one years subscription (6 issues, including annual issues) plus one year full access to Communication Arts’ full web…

Source