nielsen – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Fri, 22 Mar 2013 13:01:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png nielsen – AdLib https://templeadlib.com 32 32 Watch Out Santa, Nielsen Is Now Watching Everything https://templeadlib.com/watch-out-santa-nielsen-is-now-watching-everything/ https://templeadlib.com/watch-out-santa-nielsen-is-now-watching-everything/#respond Fri, 22 Mar 2013 13:01:08 +0000 https://smc.temple.edu/adlib/?p=13932 Nielsen is going beyond tracking what you watch to tracking all of your purchases as well. Linking TV viewers to their individual purchases has been available to packaged-goods marketers for a few years now, but Nielsen is now making this data available to telecom, restaurant, travel, entertainment, financially services and almost all retail advertisers, according to Adage.

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