office – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Sat, 06 Nov 2010 12:47:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png office – AdLib https://templeadlib.com 32 32 Honest to Goodness Lunches May be Too Honest https://templeadlib.com/honest-to-goodness-lunches-may-be-too-honest/ https://templeadlib.com/honest-to-goodness-lunches-may-be-too-honest/#respond Sat, 06 Nov 2010 12:47:03 +0000 https://smc.temple.edu/ad-lib/?p=2373 “Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who don’t care for a particular celebrity? It creates an instant disconnect from the product. There’s no prior expectation with unknown actors. That’s not to say that…

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