outdoor – AdLib

Relighting the Way to Philly

Alexa Marie Brady — Thu, 11 Apr 2024 23:34:00 +0000

My name is Alexa Brady and I’m a senior advertising major with a concentration in brand strategy and research. Throughout the first few years of being in college, I had no idea what I wanted to major in or what I wanted to do with my life. Instead of stressing myself out and rushing into a career path I didn’t like, I decided to allow myself to explore options and learn about myself.

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Hidden Message in Ad for Children at Risk

Lauren M. Resnick — Mon, 06 May 2013 19:50:08 +0000

A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that has an anonymous telephone line for teens and children who are under a risk situation. For the international day against child abuse, Grey Spain worked with ANAR to design…

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Evian’s “Baby & Me”

Lauren M. Resnick — Sun, 28 Apr 2013 21:15:04 +0000

https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a…

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The Free Journal Project

Lauren M. Resnick — Thu, 25 Apr 2013 18:35:30 +0000

I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal…

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1Billion Hungry

Andrew Rutledge — Fri, 11 Feb 2011 23:45:19 +0000

Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest has done. Rightfully so, I feel they are generating a way bigger response and gathering much more support. Maybe City Harvest should take notes.

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Red Bull: Flugtag on the Waterfront!

Mon, 13 Sep 2010 02:03:14 +0000

First I’ll say that I don’t drink Red Bull (in favor of Gatorade Rain), but when they hand them out on campus (just as they did the day prior to the event) I’m not turning them down. I forgot all about Flugtag actually. I did have plans to get photos of some interesting Red Bull outdoor ads I saw. There were 3 in particular. Red Bull somehow managed to get approval for wrapping vacant properties.

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I've Got the Best Job in Philly

Mon, 13 Sep 2010 02:01:01 +0000

These people didn’t seem to be doing anything in particular so I guess their intentions were to show off their shirts. I wasn’t inclined to really ask questions. As far as I know the Sugar House Casino isn’t open yet… Courtesy of “The People of Flugtag.”…

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Blue Ribbon Meets Blue Line

Thu, 02 Sep 2010 17:08:57 +0000

I actually took these photos on that first 100+ degree day we had this summer. I had some business to take care of, but I saw it as a good opportunity to snap some photos of the Pabst covered El station I mentioned before (see comments). I’m no fan of beer, but I’ve heard that Pabst is particularly popular in Philly’s hipster bars. If all you have to do is make some art to get some freebies it’s…

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Philly's Anti-Billboard Movement…

Sun, 30 May 2010 19:29:45 +0000

According to PlanPhilly.com, councilman Frank DiCicco has drafted a bill in an effort to revitalize Market Street East. This area includes the commercial strip east of city hall from 13th street down to 7th. After many years, it’s still a down-market cascade of eyesores, grifters, and homeless people. DiCicco’s plan is to make the area more aesthetically appealing by adding building wraps…

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Scooter Media!

Tue, 04 May 2010 15:45:12 +0000

So I was just finishing up some crate digging (record shopping) on South Street (and I was in there for a while). As soon as I stepped back outside I saw 3 guys on scooters with ads attached. What’re the odds I was in the right place at the right time? I was meant to see them! They were so fast there was no way I could even begin to get a picture. All I really noticed was that each of the riders…

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Hoarding Guerilla Cabs!

Fri, 16 Apr 2010 16:18:40 +0000

On a recent trip to New York I had just boarded my bus to go home and I was trying to get comfortable (find a place to plug in my laptop). And I looked down to the street and saw a cool viral ad. It looked something like this picture above, but the one I saw looked MUCH nastier. It wasn’t just a bunch of old newspapers. It looked like straight garbage. I loved the authenticity of it.

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Peta: Human Meat…

Mon, 15 Mar 2010 16:28:01 +0000

While this isn’t a new campaign, it’s still worth a mention. Last year Peta did a number of “demonstrations” using “human meat” with the slogan “meat is murder.” It’s definitely attention-getting. I’ve seen a couple of films about the truth behind processed meat and it’s not pretty. It’s one of those questionable things that we know about but don’t want to acknowledge (think smoking).

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"A Virtual Call To Action"

Wed, 10 Mar 2010 03:28:50 +0000

As Temple students, many of us have traveled to the heart of the city only to be greeted by the scent of putrid air and homeless men and women searching for their next meal in a garbage can. Clearly these people are in need of help, but like many problems they go unnoticed. Agency Sarkissian Mason has created a virtual version of a homeless man to aware pedestrians walking the city streets how…

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