Plan UK – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Fri, 24 Feb 2012 16:43:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Plan UK – AdLib https://templeadlib.com 32 32 An ad For Female Eyes Only – Literally. https://templeadlib.com/an-ad-for-female-eyes-only-literally/ https://templeadlib.com/an-ad-for-female-eyes-only-literally/#comments Fri, 24 Feb 2012 16:42:55 +0000 https://www.templeadlib.com/?p=10603 A new kind of creative OOH tactic has debuted in the UK: it’s part bus shelter, part advertisement, part facial recognition software. “Plan UK” is a charity that benefits young women struggling in developing countries, and its newest out of home campaign is for female eyes only – literally. When an individual approaches the screen, an HD camera uses advanced software to determine whether or not…

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