political – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Sat, 24 Apr 2010 14:05:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png political – AdLib https://templeadlib.com 32 32 Has GM redeemed itself? https://templeadlib.com/has-gm-redeemed-itself/ https://templeadlib.com/has-gm-redeemed-itself/#respond Sat, 24 Apr 2010 14:05:55 +0000 https://smc.temple.edu/ad-lib/?p=1062 https://www.youtube.com/watch?v=SSNPFVLIWjI There’s an on-going debate about institutions being “too big to fail.” General Motors declared bankruptcy and received TARP funding (troubled asset relief program). Then it released a “chapter 11” spot where the focus was on a new beginning– chapter 1. In the spot it acknowledges having too many brand extensions and that its new strategy is quality…

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