position – AdLib

position – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Wed, 04 Apr 2018 15:34:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png position – AdLib https://templeadlib.com 32 32 4 Reasons to Intern at a Start-up https://templeadlib.com/4-reasons-to-intern-at-a-start-up/ https://templeadlib.com/4-reasons-to-intern-at-a-start-up/#respond Wed, 04 Apr 2018 02:33:58 +0000 https://smcsites.com/adlib/?p=18248 Start-up companies are extremely unique places to start your career as an intern. Here are 4 reasons why you should intern at a start-up, along with insights from my personal experiences interning at Vigorousity LLC. Vigorousity LLC is a company in the process of creating a highly complex reward based economy using a new form of social media. I entered my internship with the predisposed idea…

]]> https://templeadlib.com/4-reasons-to-intern-at-a-start-up/feed/ 0 I.N.T.E.R.N. https://templeadlib.com/i-n-t-e-r-n/ https://templeadlib.com/i-n-t-e-r-n/#respond Fri, 12 Dec 2014 20:13:15 +0000 https://smcsites.com/adlib/?p=15775 The way that you picture an intern before you have an internship yourself is pretty different than what it’s actually like. I remember hearing upperclassmen friends stress the importance of punctuality, always asking what more you can do to help, and being outgoing, and so on. It’s clear that they were onto something, because many of these friends are now recent graduates and happily working…

]]> https://templeadlib.com/i-n-t-e-r-n/feed/ 0 When you wear different hats, you’ll find that one size doesn’t fit all. https://templeadlib.com/when-you-wear-different-hats-youll-find-that-one-size-doesnt-fit-all/ https://templeadlib.com/when-you-wear-different-hats-youll-find-that-one-size-doesnt-fit-all/#comments Thu, 11 Dec 2014 17:54:24 +0000 https://smcsites.com/adlib/?p=15751 On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting intern. In real life though, my role isn’t so clean cut. While most of my work is typically research-centered (creating data reports, forming influencer lists, analyzing client information, etc.), I’ve also had the opportunity to wear some other hats in the office.

]]> https://templeadlib.com/when-you-wear-different-hats-youll-find-that-one-size-doesnt-fit-all/feed/ 1 Prerequisites for Success https://templeadlib.com/prerequisites-for-success/ https://templeadlib.com/prerequisites-for-success/#respond Sun, 05 May 2013 21:09:28 +0000 https://smc.temple.edu/adlib/?p=14137 Back during the cold, long days of last winter, I was on a mission to acquire an internship for this semester (that is winding down, ever so quickly!) I stumbled across Skai Blue Media, a PR firm in Midtown Village, and started doing some research on the company. Before I was even interviewed for the position, I got the impression that Skai Blue Media’s successful reputation came as a result of…

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]]> https://templeadlib.com/prerequisites-for-success/feed/ 0 5 Essentials for Marketing to Green Moms https://templeadlib.com/5-essentials-for-marketing-to-green-moms/ https://templeadlib.com/5-essentials-for-marketing-to-green-moms/#respond Mon, 09 May 2011 14:41:53 +0000 https://www.templeadlib.com/?p=5959 Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes more segmented it’s getting harder to keep up with each group. One group that’s been on the rise in the past few years is the “Green Mom”. It’s becoming easier…

]]> https://templeadlib.com/5-essentials-for-marketing-to-green-moms/feed/ 0 Behind the Bullseye No.2: Brand to Brand Mayhem https://templeadlib.com/behind-the-bullseye-no-2-brand-to-brand-mayhem/ https://templeadlib.com/behind-the-bullseye-no-2-brand-to-brand-mayhem/#respond Sun, 13 Mar 2011 17:48:19 +0000 https://www.templeadlib.com/?p=4669 I’m back from hiatus and I’m going to continue where I left off with Behind the Bullseye. People are much like brands in that we have our own personal reputations to uphold. Sometimes pretentiousness can be unshakable no matter how subtle. Have you ever gone somewhere and felt suddenly that you shouldn’t have been there to begin with– not because you didn’t belong, but because you couldn’t…

]]> https://templeadlib.com/behind-the-bullseye-no-2-brand-to-brand-mayhem/feed/ 0 Kia: Korean or other Wie’s? https://templeadlib.com/kia-korean-or-other-wies/ https://templeadlib.com/kia-korean-or-other-wies/#comments Sun, 13 Mar 2011 17:46:49 +0000 https://www.templeadlib.com/?p=4656 In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a portfolio (class) assignment. We first had to write a letter selling our idea (to the CEO… professor) and then follow that up with some print executions. I think the only rule is that we weren’t allowed to position on price– someone else can always undercut so it’s not a true position.

]]> https://templeadlib.com/kia-korean-or-other-wies/feed/ 1 AT & Teapot https://templeadlib.com/at-teapot/ https://templeadlib.com/at-teapot/#respond Sat, 05 Feb 2011 19:24:52 +0000 https://www.templeadlib.com/?p=3613 As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s fastest and I still don’t know honestly. From my understanding, Verizon has infrastructure on its side and there wouldn’t be so much complaining about…

]]> https://templeadlib.com/at-teapot/feed/ 0 The Shack… https://templeadlib.com/the-shack/ https://templeadlib.com/the-shack/#comments Sat, 05 Feb 2011 19:19:04 +0000 https://www.templeadlib.com/?p=3602 Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a converter to work with my phone– a converter sold only at Radio Shack. I’ve had the phone two and a half years now and I’ve been through several converters. I tried to get a…

]]> https://templeadlib.com/the-shack/feed/ 2 Target: Behind the Bullseye https://templeadlib.com/target-behind-the-bullseye/ https://templeadlib.com/target-behind-the-bullseye/#comments Thu, 20 Jan 2011 01:27:55 +0000 https://smc.temple.edu/ad-lib/?p=3042 Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday campaign not too long ago. Watching the brand’s evolution from alternative discounter to national superstore, one has to wonder how it was possible. Target created a PR…

]]> https://templeadlib.com/target-behind-the-bullseye/feed/ 4 Shape-up for the New Year with Skechers https://templeadlib.com/shape-up-for-the-new-year-with-skechers/ https://templeadlib.com/shape-up-for-the-new-year-with-skechers/#respond Sun, 02 Jan 2011 16:43:14 +0000 https://smc.temple.edu/ad-lib/?p=3015 I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s positioned for everyone. Getting your wife or significant other a treadmill, or any piece of workout equipment for that matter, as a holiday gift is like admitting she has a fault…

]]> https://templeadlib.com/shape-up-for-the-new-year-with-skechers/feed/ 0 Nikon Pour L’homme? https://templeadlib.com/nikon-pour-lhomme/ https://templeadlib.com/nikon-pour-lhomme/#comments Sat, 18 Dec 2010 18:54:21 +0000 https://smc.temple.edu/ad-lib/?p=2935 This certainly isn’t a vintage ad, but it’s older than you may think. Personally, I can never get enough of those earth tones. Not to mention it’s a beautiful shot. It has an air of sophistication about it. I dig the subtlety of the type. I actually used a similar concept for my first art direction project. The Nuvis S looks like cologne. I made a bag that looked like perfume. I suppose that’s why…

]]> https://templeadlib.com/nikon-pour-lhomme/feed/ 1 Black Friday: Survival of the Fittest https://templeadlib.com/black-friday-survival-of-the-fittest/ https://templeadlib.com/black-friday-survival-of-the-fittest/#respond Wed, 24 Nov 2010 16:44:01 +0000 https://smc.temple.edu/ad-lib/?p=2561 Today is one the busiest travel days there is. Tomorrow is Thanksgiving and tomorrow night is Black Friday. I can appreciate a good deal as much as the next person, but I don’t care for Black Friday. I don’t like waiting in lines (period!), or being subjected to ridiculous crowds. I think the best novelty of it is the late night aspect. Anyway, I’m noticing that Target is running the most…

]]> https://templeadlib.com/black-friday-survival-of-the-fittest/feed/ 0 Really? Windows Phone… https://templeadlib.com/really-windows-phone/ https://templeadlib.com/really-windows-phone/#comments Sat, 06 Nov 2010 13:35:14 +0000 https://smc.temple.edu/ad-lib/?p=2378 “It’s time for a phone to save us from our phones.” People spend so much time on their phones they’re missing out on life. Interesting concept. I suppose Windows Phone is so fast that each of these people can do what it is they do and still have enough time left over to live. It sounds like a great idea… really. I don’t have a smart phone, so I don’t have this problem, but I will say that it…

]]> https://templeadlib.com/really-windows-phone/feed/ 1 Does your marriage matter? https://templeadlib.com/does-your-marriage-matter/ https://templeadlib.com/does-your-marriage-matter/#comments Wed, 23 Jun 2010 19:23:48 +0000 https://smc.temple.edu/ad-lib/?p=1395 While I was getting my politics fix the other day I saw an ad that promoted marriage in response to an infidelity campaign. At first I noted the irony that this spot was placed on a political network (during Hardball with Chris Matthews on MSNBC) at a peak time. They say infidelity is more prevalent amongst powerful persons. Just look at the ongoing scandals in Washington. So who’s responsible…

]]> https://templeadlib.com/does-your-marriage-matter/feed/ 2 Adobe Rubs Apple the Wrong Way https://templeadlib.com/adobe-rubs-apple-the-wrong-way/ https://templeadlib.com/adobe-rubs-apple-the-wrong-way/#comments Tue, 04 May 2010 15:44:20 +0000 https://smc.temple.edu/ad-lib/?p=1155 Apple CEO Steve Jobs wrote an open letter this week about his gripes with Adobe’s Flash. In regards to advertising, I’m going to “touch” the icing on the cake… “the extensions.” When Adobe’s horizontal extensions are stacked against Apple’s vertical extensions the two are not compatible. What does this mean? “Vertical” refers to each of the different variations of Apple’s iPhone, iPad, and MacOS.

]]> https://templeadlib.com/adobe-rubs-apple-the-wrong-way/feed/ 1 Has GM redeemed itself? https://templeadlib.com/has-gm-redeemed-itself/ https://templeadlib.com/has-gm-redeemed-itself/#respond Sat, 24 Apr 2010 14:05:55 +0000 https://smc.temple.edu/ad-lib/?p=1062 https://www.youtube.com/watch?v=SSNPFVLIWjI There’s an on-going debate about institutions being “too big to fail.” General Motors declared bankruptcy and received TARP funding (troubled asset relief program). Then it released a “chapter 11” spot where the focus was on a new beginning– chapter 1. In the spot it acknowledges having too many brand extensions and that its new strategy is quality…

]]> https://templeadlib.com/has-gm-redeemed-itself/feed/ 0 Brawny: A look at brand personality https://templeadlib.com/brawny-a-look-at-brand-personality/ https://templeadlib.com/brawny-a-look-at-brand-personality/#comments Mon, 12 Apr 2010 16:16:13 +0000 https://smc.temple.edu/ad-lib/?p=942 The original Brawny Man was based on Paul Bunyan. I remember the older commercials where he was a larger than life character. He looked like a cross between Chuck Norris and Tom Selleck (stars of the 80’s). The third “Brawny” from the 90’s (not pictured) had a longer haircut. The only similarity between the new one and the old ones is the shirt. Perhaps an upgrade was due, but Paul Bunyan has been…

]]> https://templeadlib.com/brawny-a-look-at-brand-personality/feed/ 2 K&G Fashion Superstore: Invincible! https://templeadlib.com/kg-fashion-superstore-invincible/ https://templeadlib.com/kg-fashion-superstore-invincible/#comments Mon, 05 Apr 2010 20:05:28 +0000 https://smc.temple.edu/ad-lib/?p=857 G already had a really cool position and now I’m a fan of its new campaign. It’s a discount store that positions itself as “anti-department store” because department store prices are robbery. See an older ad from “Fashion Without the Victim.” The new campaign, “Invincible,” seems to be a step in a different direction because it grabs more attention. Here’s a female equivalent of the Hercules…

]]> https://templeadlib.com/kg-fashion-superstore-invincible/feed/ 1 Sharing a common goal: 88% fewer beverage calories https://templeadlib.com/sharing-a-common-goal-88-fewer-beverage-calories/ https://templeadlib.com/sharing-a-common-goal-88-fewer-beverage-calories/#respond Wed, 24 Mar 2010 06:30:49 +0000 https://smc.temple.edu/ad-lib/?p=693 It’s rare to see long standing rivals unite under any circumstance, but I believe it’s a step in the right direction. I wonder if there will be more spots to come. I saw this one for the first time about 4 or 5 days ago. Here’s a blurb from Ameribev.org… Each brand stands to benefit from this reposition. It’s one thing to speculate, but they’re actually making a move which is good.

]]> https://templeadlib.com/sharing-a-common-goal-88-fewer-beverage-calories/feed/ 0 We Changed Everything About the Name! https://templeadlib.com/we-changed-everything-about-the-name/ https://templeadlib.com/we-changed-everything-about-the-name/#respond Wed, 24 Mar 2010 06:06:14 +0000 https://smc.temple.edu/ad-lib/?p=654 https://www.youtube.com/watch?v=P5mZ1ujCNQE I just saw this Verizon commercial and I had a pretty good laugh. I had seen Xfinity commercials, but I didn’t put “2 and 2” together. The ad for it even mentioned Comcast and it went right over my head. It’s funny that it isn’t until Verizon comes along that I see it’s Comcast. The FIOS Guy vs Cable Guy campaign has been going on for some time now and…

]]> https://templeadlib.com/we-changed-everything-about-the-name/feed/ 0 Peta: Human Meat… https://templeadlib.com/peta-human-meat/ https://templeadlib.com/peta-human-meat/#comments Mon, 15 Mar 2010 16:28:01 +0000 https://smc.temple.edu/ad-lib/?p=582 While this isn’t a new campaign, it’s still worth a mention. Last year Peta did a number of “demonstrations” using “human meat” with the slogan “meat is murder.” It’s definitely attention-getting. I’ve seen a couple of films about the truth behind processed meat and it’s not pretty. It’s one of those questionable things that we know about but don’t want to acknowledge (think smoking).

]]> https://templeadlib.com/peta-human-meat/feed/ 2 The World's Greatest Spokesperson in the World! https://templeadlib.com/the-worlds-greatest-spokesperson-in-the-world/ https://templeadlib.com/the-worlds-greatest-spokesperson-in-the-world/#comments Thu, 25 Feb 2010 19:38:28 +0000 https://smc.temple.edu/ad-lib/?p=136 https://www.youtube.com/watch?v=0A79gmQ-ud0 When I first saw this commercial, I got a bit excited. I liked the build-up and I thought it was hilarious that this “person” fled society and chose to live in the wilderness. As soon as I saw him, I braced myself for a good laugh. I was ready to give praise about how “genius” this idea was. “You’re the best I’ve ever seen! The best… anyone… has ever…

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