posters – AdLib

The Beginning of the End

Brittani S. Potts — Mon, 30 Apr 2012 19:30:48 +0000

Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t all about the design; it’s about making the design work with the strategy to make the ad effective. In order to really get students’ attention…

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“Design is creativity with strategy.”

Brittani S. Potts — Mon, 02 Apr 2012 19:03:51 +0000

Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made by me and the rest of the marketing team at Sodexo! Sodexo is in charge of all dining services here at…

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Museum Posters

Maia R. Wilkes — Mon, 27 Feb 2012 03:56:18 +0000

Someone told me they liked my posts, (causing blushes and heart-eyes and head swelling galore), so now you’re stuck with my ramblings. I’ll try and keep it brief and image-heavy. I recently came back from a vacation to Europe, my first time out of the country and crossing so many time zones. There are many wonderful things over there that you just can’t get in America, like churches over 900…

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Sporting Event Posters

Maia R. Wilkes — Sat, 10 Dec 2011 19:55:47 +0000

From an advertising standpoint, sports are always walking a fine line. They attract a large and diverse audience–one that may only have that sport in common, like with the Olympics. They are usually highly traditional, with a complex web of social cues to navigate; how does one begin to advertise for a polo game? Most of all I think that sports advertising has to be incredibly emotional.

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Photography vs. Illustration

Maia R. Wilkes — Thu, 01 Dec 2011 00:13:19 +0000

Although both have their place in posters, sometimes it can be a tough call which to use. The size of the poster/flyer and its placement are factors, and so is the kind of event you are promoting. College party promoters usually use pictures of women; they appeal to a very wide audience and easily catch your eye. We’ve all seen the flyers for different sponsored and themed parties like Ride Dat…

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Masters of the Poster

Maia R. Wilkes — Thu, 29 Sep 2011 11:27:49 +0000

Here are some interesting and useful books to put on your Christmahanukwanzaaka list, for designers but also anyone who needs inspiration for print work. I like studying classic posters and artists, especially in terms of compositional elements like balance and color scheme, and The Complete “Masters of the Poster” is a definitive collection of the most influential poster artists from the…

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Now Showing: A Play on Words!

Sun, 03 Oct 2010 20:21:02 +0000

At some point in your life you’ve been subjected to a pun. Whether or not it hit the mark is subjective. A pun doesn’t extend you too much comically. It’s generally a pretty safe way to go. If you do falter while using one, you’re probably going to be treated with empathy and not harsh criticism. However, if you’re thinking about making a comedic career out of it, you may end up looking like a…

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