print – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Tue, 17 Dec 2024 18:34:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png print – AdLib https://templeadlib.com 32 32 Fear Limits Your Creative Mind https://templeadlib.com/fear-limits-your-creative-mind/ https://templeadlib.com/fear-limits-your-creative-mind/#respond Mon, 25 Nov 2024 17:27:29 +0000 https://templeadlib.com/?p=25443 Hi, my name is Patty Leardi. I’m a senior advertising major with concentrations in Copywriting and Brand Strategy. I have been a research/content coordinator intern at This Is It Network throughout my summer break and fall semester. This Is It Network is a global platform specializing in educational entertainment for women wanting to increase their brand awareness. Our brand emphasizes the…

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How My Internship Inspired Me To Create My Own Brand https://templeadlib.com/how-my-internship-inspired-me-to-create-my-own-brand/ https://templeadlib.com/how-my-internship-inspired-me-to-create-my-own-brand/#respond Tue, 19 Nov 2024 22:54:50 +0000 https://templeadlib.com/?p=25373 My name is Jack Janson and I’m an Advertising major with a concentration in Art Direction. I’m currently interning at one of my favorite clothing brands, Cream by Eighty, here in Philadelphia. This experience has not only taught me so many skills from product photography and promotional videography to clothing design and manufacturing, but it has also given me the confidence to start my own brand…

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A journey of self through professionalism https://templeadlib.com/a-journey-of-self-through-professionalism/ https://templeadlib.com/a-journey-of-self-through-professionalism/#respond Sat, 17 Jun 2023 01:00:52 +0000 https://templeadlib.com/?p=24042 Hello Owls! As a sophomore advertising student with a concentration in media planning, I spent loads of time looking for an internship that would be meaningful for the career that I desire to pursue. I landed a summer internship at MayoSeitz Media located in Conshohocken, PA. Going into this internship, I feared that I lacked knowledge in this field as I am only a sophomore, but as time goes…

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My Internship with The Lenfest Institute https://templeadlib.com/my-internship-with-the-lenfest-institute/ https://templeadlib.com/my-internship-with-the-lenfest-institute/#respond Wed, 24 Apr 2019 00:54:38 +0000 https://smcsites.com/adlib/?p=19763 My name is Gabrielle and this semester I had the pleasure of working at The Lenfest Institute located on Cecil B. Moore Ave. The Lenfest Institute at Temple University is a part of the North Philadelphia Workforce Initiative and is a community outreach program. Throughout my time with the institute, I was able to put my major into my work and develop advertisements. One of the projects I worked on…

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How A Marketing Agency Really Works https://templeadlib.com/how-a-marketing-agency-really-works/ https://templeadlib.com/how-a-marketing-agency-really-works/#respond Tue, 11 Dec 2018 04:32:29 +0000 https://smcsites.com/adlib/?p=19245 LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over 30 employees and one intern. They have had a handful of interns in the 10 years since their establishment, all of which acquired…

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Evian’s “Baby & Me” https://templeadlib.com/evians-baby-me/ https://templeadlib.com/evians-baby-me/#respond Sun, 28 Apr 2013 21:15:04 +0000 https://smc.temple.edu/adlib/?p=14103 https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a…

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Can Pubes Save American Apparel? https://templeadlib.com/can-pubes-save-american-apparel/ https://templeadlib.com/can-pubes-save-american-apparel/#comments Thu, 26 Apr 2012 19:03:22 +0000 https://www.templeadlib.com/?p=12109 American-based “Hipster” brand American Apparel is well-known for three things. First, their severely overpriced, essentially cotton garments (leggings, dresses, v-necks, glittery spandex bodysuits, and the like). Second, they’re well-known for their provocative, borderline pornographic advertisements (see some examples below). And finally, American Apparel is well-known for having been in huge…

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It’s Complicated https://templeadlib.com/its-complicated/ https://templeadlib.com/its-complicated/#respond Thu, 19 Apr 2012 18:44:47 +0000 https://www.templeadlib.com/?p=11851 I continued to look through the April issue of GQ magazine. The “special issue” consists of 100 different “hot” things in the year 2012. They have everything from all the best clothes to tips on how to do everything better. I’ve been looking through the magazine layouts for GQ for years and when they tend to have a lot of information packed into an issue, it kind of looks overwhelming.

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Difference=Good? https://templeadlib.com/differencegood/ https://templeadlib.com/differencegood/#respond Tue, 10 Apr 2012 18:18:25 +0000 https://www.templeadlib.com/?p=11601 I was walking around this past weekend and saw on the newsstand an interesting magazine cover. I talked about this in the past but I constantly see magazine companies playing around with their magazine covers. The Glamour Magazine has issued their April 2012 issue with Lauren Conrad with untraditional looking magazine covers. Usually we see magazine covers to be more organized or…

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Sex Sells. Right? https://templeadlib.com/sex-sells-right/ https://templeadlib.com/sex-sells-right/#comments Tue, 10 Apr 2012 18:17:42 +0000 https://www.templeadlib.com/?p=11612 After looking at the Glamour Magazine cover, I was thinking about something. Nudity. We see from time to time magazine covers with nudity. I understand that sex does sell and it gets the reader to buy the product. But my initial thought was that, why would there be nudity of women in a magazine cover for women. (and for men as well) So I started digging around and I remembered couple nude magazine…

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Too Boring. https://templeadlib.com/too-boring/ https://templeadlib.com/too-boring/#respond Thu, 05 Apr 2012 18:45:23 +0000 https://www.templeadlib.com/?p=11533 I continued to look through Detail Magazineand found something interesting and very different. I don’t know if any of you followed Ray-Bans print advertisements but they had series of Ray-Ban campaigns. There had series of interesting campaigns done by the brand Ray-Bans but in the Detail Magazine, I came across an advertisement for sunglasses and it seemed a bit off. In the magazine…

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“Design is creativity with strategy.” https://templeadlib.com/design-is-creativity-with-strategy/ https://templeadlib.com/design-is-creativity-with-strategy/#respond Mon, 02 Apr 2012 19:03:51 +0000 https://www.templeadlib.com/?p=11270 Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made by me and the rest of the marketing team at Sodexo! Sodexo is in charge of all dining services here at…

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A Good Kind of Sweat https://templeadlib.com/a-good-kind-of-sweat/ https://templeadlib.com/a-good-kind-of-sweat/#respond Fri, 30 Mar 2012 14:32:11 +0000 https://www.templeadlib.com/?p=11371 This week, I took a look at the April 2012 issue of Detail Magazine. In this magazine I found an advertisement that I’ve seen many times before. I was thinking about whether or not I should talk about this advertisement but I am in a very simple advertisement kind of mood. So, the advertisement that I am talking about is for Gillette body wash and deodorant. It’s their odor shield line…

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Unconventional https://templeadlib.com/unconventional/ https://templeadlib.com/unconventional/#respond Sat, 24 Mar 2012 16:31:59 +0000 https://www.templeadlib.com/?p=11231 This week I decided to take a look at Women’s Health magazine. I don’t particularly look at Women’s Health but I decided since I looked through Men’s Health, I would do the same for all the women out there. In the current issue of Women’s Health (April 2012 issue), you see Kristen Bell on the cover. When looking through the magazine, I came across an advertisement for Target. We all know and…

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Funny Faces https://templeadlib.com/funny-faces/ https://templeadlib.com/funny-faces/#respond Sat, 24 Mar 2012 16:30:33 +0000 https://www.templeadlib.com/?p=11259 I continued to look at Women’s Health this week, the April 2012 issue with Kristen Bell on the cover. I found another advertisement that I thought was cool. I rarely see advertisements for LifeSavers Mints but in this magazine I came across this ad. I thought it was really cool because I think it is their 100th year anniversary. They took the 100 years into consideration when creating this…

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Ads That Don’t Make Sense. https://templeadlib.com/ads-that-dont-make-sense/ https://templeadlib.com/ads-that-dont-make-sense/#respond Sun, 18 Mar 2012 16:42:15 +0000 https://www.templeadlib.com/?p=11115 This week I continued to look through GQ magazine (March issue) and came across an advertisement that seemed a bit off. We all know that little lizard from Geico. Well, in this advertisement they are using their phrase “15 minutes to see how much you can save”. In the print ad that appeared in GQ magazine, they used a creative device by comparing two different things. They said “It took forever to…

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Athleta Speaks to the Do-All Woman https://templeadlib.com/athleta-speaks-to-the-do-all-woman/ https://templeadlib.com/athleta-speaks-to-the-do-all-woman/#respond Wed, 29 Feb 2012 19:37:08 +0000 https://www.templeadlib.com/?p=10766 Most clothing and/or fashion brands highlight women enjoying leisure and the finer things – but Athleta is not just any women’s apparel brand. Bought by Gap Inc. in 2009, the brand has said to use Nike’s style as a reference but strives to put out athletic clothing that is more “colorful”, as they believe that “Nike is very black and white and dark and strong and sweaty and ‘gym'”…

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SO? https://templeadlib.com/so/ https://templeadlib.com/so/#respond Fri, 24 Feb 2012 17:07:25 +0000 https://www.templeadlib.com/?p=10692 On the same issue of Us Weekly (February issue), I found another advertisement that I found interesting. It was a sweepstakes advertising for Stride and Trident gum. Well, come to think of it, it may not be that interesting however, it just caught my eye because I think they did a bad job with the image. Supposedly, Stride and Trident gum are having a sweepstakes of how you can win $50.

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3191 Miles Apart, continued! https://templeadlib.com/3191-miles-apart-continued/ https://templeadlib.com/3191-miles-apart-continued/#respond Fri, 17 Feb 2012 18:30:54 +0000 https://www.templeadlib.com/?p=10494 Just a little update on the previous 3191 miles apart post! 3191 Quarterly: issue no. 6 is now available for you to hold in your hands! ” [the issue] includes features on cocktails, hanging plants, chocolate cake, London & Stockholm, forging, our homes, chai tea and much more” It is available here for $28 and is definitely something I would love to get my hands on if I had the extra cash.

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All Covers Are Not Created Equal. https://templeadlib.com/all-covers-are-not-created-equal/ https://templeadlib.com/all-covers-are-not-created-equal/#respond Fri, 10 Feb 2012 21:46:48 +0000 https://www.templeadlib.com/?p=10307 I came across the Glamour magazine and saw that Rachel McAdams was on the cover. But besides that, I realized there was so much copy on the cover I can barely decide what to read first. So I decided to investigate magazine covers. I looked through series of magazine covers for 2012 and I have found 4 that caught my attention. The first one being Glamour magazine, the February issue…

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Ms. Brown is Coming! https://templeadlib.com/ms-brown-is-coming/ https://templeadlib.com/ms-brown-is-coming/#respond Thu, 02 Feb 2012 19:13:49 +0000 https://www.templeadlib.com/?p=10181 So this Sunday is THE day when we get to see the Super Bowl XLVI. When the Super Bowl comes near we know the best advertisements of the year will be making it’s appearance. If you look at Adweek, you can see the previews for some of the commercials that will be appearing. (Let me just say, it’s very interesting and funny so go check it out!) Like I said in the previous post…

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3191 Miles Apart https://templeadlib.com/3191-miles-apart/ https://templeadlib.com/3191-miles-apart/#respond Fri, 27 Jan 2012 18:40:50 +0000 https://www.templeadlib.com/?p=9999 3191 Miles Apart is a blog started by Maria Alexandra Vettese and Stephanie Congdon Barnes. Both Photographers, Art Directors, Stylists, and Designers. The two creatives met back in 2005 and in 2007 started their first project of diptych photographs: “A year of mornings”, followed by “A year of evenings”. “A year in mornings: 3191 miles apart” eventually got published, and is now the only place…

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Future of Dolce & Gabbana https://templeadlib.com/future-of-dolce-gabbana/ https://templeadlib.com/future-of-dolce-gabbana/#respond Tue, 24 Jan 2012 23:55:57 +0000 https://www.templeadlib.com/?p=9939 We all know that high-end fashion print advertisements seem to have nothing to do with fashion. They usually portray bunch of people doing random things that seem to make no sense what’s so ever. For example, Louis Vuitton has print advertisements of people in exotic places laying down or doing things that you don’t really see in regular fashion advertisement. In my quest to investigate these high…

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People for Bikes Campaign https://templeadlib.com/people-for-bikes-campaign/ https://templeadlib.com/people-for-bikes-campaign/#comments Wed, 30 Mar 2011 12:45:03 +0000 https://www.templeadlib.com/?p=5096 Before I dig into these ads with my thoughts, I want to say that I fully support this cause. Philadelphia is notorious for being very unfriendly to it’s large bike population. We completely lack bike lanes which are crucial to safety, and we suffer from pothole-itis because of Penndot’s work ethic. Not to mention cab drivers and every badass on broad street wants to run us off the road because we…

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Alphabet Cities https://templeadlib.com/alphabet-cities/ https://templeadlib.com/alphabet-cities/#respond Thu, 24 Mar 2011 03:28:29 +0000 https://www.templeadlib.com/?p=4926 Treating solids as a kind of typography, French artist Armelle Carnon created a series of poster-style flat wall prints that seek order in the chaotic spirals, winding alleys and misshapen squares of famous cities. A strange and unique, but surprisingly alphabet-like, result emerges. There are many ways to represent a map, a country, a city, or a town. Typography is a very common way of doing it…

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‘Hardcore’ History Ads by The Smithsonian https://templeadlib.com/hardcore-history-ads-by-the-smithsonian/ https://templeadlib.com/hardcore-history-ads-by-the-smithsonian/#comments Tue, 15 Mar 2011 03:20:21 +0000 https://www.templeadlib.com/?p=4688 The bottom reads: “Historically Hardcore.” What a great angle- especially coming from an institution as regarded as the Smithsonian! Check out two other examples on the most excellent Behance Network. Update: I wrongly appropriated these ads to the Smithsonian, when in fact they were done as spec by the very talented Jenny Burrows while at the Creative Circus. Her site can be found at https…

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Information Design https://templeadlib.com/information-design/ https://templeadlib.com/information-design/#respond Wed, 23 Feb 2011 00:37:41 +0000 https://www.templeadlib.com/?p=4290 Information design, AKA infographs, are getting increasingly popular every day, week, month, year. Personally I find them tough to do, basically because it is really easy to make them look cheesy. In this primarily image heavy post I am featuring the work of Christoph Almasy. His information design is unparalleled as far as I see it and I will definitely always reference him when it comes to…

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Activia Campaign by Young & Rubicam https://templeadlib.com/activia-campaign-by-young-rubicam/ https://templeadlib.com/activia-campaign-by-young-rubicam/#comments Mon, 21 Feb 2011 14:31:06 +0000 https://www.templeadlib.com/?p=4244 Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic. I’m sure that they were going for a concept that they wanted to really spark an interest among society towards this apparent problem, I think they just pissed a few people off though. I like this style of in your face advertising to get a message across…

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Arcano Type Project Finally Released https://templeadlib.com/arcano-type-project-finally-released/ https://templeadlib.com/arcano-type-project-finally-released/#respond Mon, 14 Feb 2011 18:43:41 +0000 https://www.templeadlib.com/?p=4023 After 4 months of work, Arcano Type has finally been released. Totally designed by hand, letter by letter, using Chinese ink on Japanese calligraphy paper. Pretty neat and clean, but super deco-style. I’m not quite sure it’s use yet beyond deco, which hardly has a use as it is besides decoration of all sorts. It’s a beautiful typeface searching for a place in the world. You can purchase the…

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1Billion Hungry https://templeadlib.com/1billion-hungry/ https://templeadlib.com/1billion-hungry/#respond Fri, 11 Feb 2011 23:45:19 +0000 https://www.templeadlib.com/?p=3950 Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest has done. Rightfully so, I feel they are generating a way bigger response and gathering much more support. Maybe City Harvest should take notes.

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Disastro Ecologico https://templeadlib.com/disastro-ecologico/ https://templeadlib.com/disastro-ecologico/#comments Fri, 11 Feb 2011 01:46:47 +0000 https://www.templeadlib.com/?p=3919 Here’s a throwback design related post. It’s modern with old techniques. It’s been done but it’s fresh. Alberto Seveso is his name, and guess what? He is Italian if you haven’t gotten that from his name or the title already. He’s created ultra-realistic flowing smoke scenes out of ink and water. INK AND WATER! There’s so much motion here that it kind of depresses you the more you look at it.

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The Hit Man… https://templeadlib.com/the-hit-man/ https://templeadlib.com/the-hit-man/#respond Sun, 02 Jan 2011 16:43:59 +0000 https://smc.temple.edu/ad-lib/?p=3022 Philadelphia Mob Hit Man John Veasey This composition would make an amazing outdoor installation, but I could understand neighborhood groups not wanting to glorify mafioso (especially since the fascination has died down). It’s credited to mosaic portrait artist, Jason Mecier. It would fit right in at the Magic Gardens (of crime). It’s like MacGuyver’s war chest. I’m really curious as to where…

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Norton: Deny Digital Dangers… https://templeadlib.com/norton-deny-digital-dangers/ https://templeadlib.com/norton-deny-digital-dangers/#comments Sat, 18 Dec 2010 18:55:43 +0000 https://smc.temple.edu/ad-lib/?p=2964 I’m no expert on Asian culture, but right away I picked up on something about this ad and I could be wrong about it. From my understanding, older women don’t wear their hair down (if it’s long). Instead they have a shorter “mom” haircut (mother or not) or they have it pinned back and up. So to see this woman like this I immediately thought 2 things. Either she saw a ghost or she is a ghost.

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Nikon Pour L’homme? https://templeadlib.com/nikon-pour-lhomme/ https://templeadlib.com/nikon-pour-lhomme/#comments Sat, 18 Dec 2010 18:54:21 +0000 https://smc.temple.edu/ad-lib/?p=2935 This certainly isn’t a vintage ad, but it’s older than you may think. Personally, I can never get enough of those earth tones. Not to mention it’s a beautiful shot. It has an air of sophistication about it. I dig the subtlety of the type. I actually used a similar concept for my first art direction project. The Nuvis S looks like cologne. I made a bag that looked like perfume. I suppose that’s why…

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Listerine: For more than your mouth? https://templeadlib.com/listerine-for-more-than-your-mouth/ https://templeadlib.com/listerine-for-more-than-your-mouth/#respond Sun, 03 Oct 2010 22:43:22 +0000 https://smc.temple.edu/ad-lib/?p=1803 I still have a number of vintage ads that I’ll be posting from time to time. Next up is Listerine. It was placed twice in the November 1970 issue of Ebony magazine. I wasn’t around in the 70’s but I remember the motif of the statuesque bottle on the black background. Something I never really noticed until finding these ads was Listerine’s claims to fight colds, sore throats, minor cuts, scratches…

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Big Mac: Dynomite! https://templeadlib.com/big-mac-dynomite/ https://templeadlib.com/big-mac-dynomite/#comments Thu, 24 Jun 2010 12:40:14 +0000 https://smc.temple.edu/ad-lib/?p=1375 I don’t think it’s any coincidence that this guy looks like J.J. from Good Times. This ad was placed in the very same month that Good Times went off the air (August 1979). Back then ads probably had a longer lead time than they do now. Regardless, I don’t feel one way or another about McDonald’s “ethnic marketing.” Even today it ranges from “what were they thinking?” to others that are more…

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La Vie Grand Marnier! https://templeadlib.com/la-vie-grand-marnier/ https://templeadlib.com/la-vie-grand-marnier/#comments Thu, 24 Jun 2010 12:34:27 +0000 https://smc.temple.edu/ad-lib/?p=1394 I saw a TV spot for Grand Marnier about a month ago and I was going to post it, but I couldn’t remember the product. What I like about it is that it’s very much like my style of drawing (a cross between retro cartoons and pulp art). I love the contrast and the sharp lines. It wasn’t until I went digging through a stack of borrowed Rolling Stones that I found this back cover. It looks good enough…

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Orbit: Fabulous Foreshadowing https://templeadlib.com/orbit-fabulous-foreshadowing/ https://templeadlib.com/orbit-fabulous-foreshadowing/#comments Wed, 23 Jun 2010 19:19:52 +0000 https://smc.temple.edu/ad-lib/?p=1383 I checked out the back cover of the new Rolling Stone and I did a double take. It was the Orbit stewardess/flight attendant (gum attendant?) stripped down, without really being stripped down. The tag line reads “Unwrapped? Fabulous” with the following copy: “Unwrap the new Orbit packs to reveal something surprising underneath.” Cool idea. So I’m about to scan it and the special gatefold on the…

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Absolut: Cocktails Perfected https://templeadlib.com/absolut-cocktails-perfected/ https://templeadlib.com/absolut-cocktails-perfected/#comments Wed, 23 Jun 2010 15:46:27 +0000 https://smc.temple.edu/ad-lib/?p=1358 I was surprised to see these ads placed consecutively on every other page. I thought it was so unusual. They say that it takes three impressions for a consumer to remember a product. In last month’s issue of Rolling Stone, three of the ads appeared in the same way. I was going to blog about it, but I changed my mind. I even tried to remember what the ads were about, but I didn’t. I’m not sure that…

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Harman Kardon: Pure Performance? https://templeadlib.com/harman-kardon-pure-performance/ https://templeadlib.com/harman-kardon-pure-performance/#respond Sat, 24 Apr 2010 14:09:43 +0000 https://smc.temple.edu/ad-lib/?p=1050 At first glance I thought what are these? Are they car lights? Then I noticed the brand. I have some Harman Kardon speakers from an old computer (’02). I never got rid of them because they look so cool and they worked well. They look like champagne classes (and the set came with sub woofer), but they don’t have the same transparent effect as these picture above. Of course they don’t!

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