promotions – AdLib

Brooklyn Made: Advertising in Entertainment

Delaney Hardekopf — Mon, 13 Jun 2022 17:03:23 +0000

I’m Delaney Hardekopf, a senior Advertising major on the brand strategy and research track at Temple University. This summer I had the great opportunity to work as a Music Marketing Intern for Brooklyn Made Presents, a concert promotions company based in Brooklyn, New York. I assist the marketing director, Stefanie May, along with 2 other interns in developing and carrying out promotional…

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Seize The Opportunity – Earning my Internship at a NightClub

Nikki Malave — Sun, 28 Nov 2021 23:01:55 +0000

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How A Marketing Agency Really Works

Amelia Parker — Tue, 11 Dec 2018 04:32:29 +0000

LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over 30 employees and one intern. They have had a handful of interns in the 10 years since their establishment, all of which acquired…

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Share Your Summer, but Fall into Fall

Alexandra E Guerin — Mon, 27 Jul 2015 17:07:11 +0000

Summer always goes so fast, doesn’t it? It’s little things that start approaching in late July that grab our attention and remind us of the fact that it unfortunately doesn’t last forever. The “Back to School” commercials, fall clothes on the covers of magazines, even things you need to plan at your work. Last summer I worked in the back room stocking a retail store, and we started to get…

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Promotion Machine!

David G. Rooney — Mon, 10 Dec 2012 15:49:18 +0000

What is sweet, delicious and goes great with a pint of beer? Chocolate! In fact, chocolate is a particularly great flavor enhancer when paired with certain styles of beer, especially stouts. How do I know this? I intern at a company called City Food Tours and it recently kicked off its Sam Adams Beer and Decadent Chocolate Tasting which takes place the 2nd and 4th Sundays of each month at the Sam…

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Kembrel Men’s Store Opening

Marquis Fisher — Sun, 09 Dec 2012 19:31:07 +0000

After interning for Kembrel for over a year, I have learned many things about fashion, retail, social media, merchandising and branding. Kembrel’s latest venture was opening a Men’s Shop in the midtown village. With such a small space and an unconventional retail/showroom space. I knew something that needed to be done. So, I suggest to the CEO, Head of Store Operations…

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More than a religion, more than a consumer.

Mon, 09 May 2011 14:37:17 +0000

What do you think of when you hear Muslim? …Islam? Well, according to a study performed by the Pew Forum on Religion and Public Life, 35% of Americans view Muslims in a negative light. Another 45% believe Islam to be more of a violent religion than any other. Meanwhile, Islam is the second most followed religion in the world; that’s 21% of the planet’s entire population – nearly 1.8…

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Wrapping up at WOGL

Tue, 26 Apr 2011 18:02:57 +0000

Sadly, my last day at WOGL is coming up, tomorrow actually! There were many ups and downs at my internship, but overall I believe it to be a successful learning experience. While I did have “intern responsibilities” like file invoices and sales orders and fold WOGL promo t-shirts, there were other aspects that of the job where I got to learn about advertising sales and promotions. I’ve met many…

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KYW Newsradio 1060: Promotions & Events Internship

Thu, 07 Apr 2011 19:43:28 +0000

People have been asking me lately, why are you an advertising major, interning at a radio station, and going to law school in fall? And my favorite question is, why aren’t you pre-law? Well first off there is no such thing as pre-law so that is why I am not pre-law. Likewise, I wanted to have a degree in something I’d actually use in case law school doesn’t pan out as expected.

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Sharing a common goal: 88% fewer beverage calories

Wed, 24 Mar 2010 06:30:49 +0000

It’s rare to see long standing rivals unite under any circumstance, but I believe it’s a step in the right direction. I wonder if there will be more spots to come. I saw this one for the first time about 4 or 5 days ago. Here’s a blurb from Ameribev.org… Each brand stands to benefit from this reposition. It’s one thing to speculate, but they’re actually making a move which is good.

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Social Media in Action

Wed, 10 Mar 2010 17:15:19 +0000

Today JetBlue airlines surprised it’s Twitter followers by announcing that they would be giving out free airfare in Manhattan. The only perk is that you have to “find” them. This is a perfect example of how businesses are beginning to incorporate social media into their advertisement and marketing plans. The idea here is not to promote yourself or your products but instead to offer customers a…

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The Hype Game!

Mon, 01 Mar 2010 09:00:26 +0000

I stopped into a Rite Aid downtown to pick up a few things. I paid for my stuff and as I was about to go, the cashier looked away and slipped me a little something with my receipt. Well, it wasn’t her number. I looked and to my surprise it was a pamphlet for a game board. Rite Aid’s “The Game of Life!” I thought it was hilarious and I had a good laugh. What made it so funny was that she couldn’t…

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