Qualitative – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Tue, 12 Nov 2024 21:55:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Qualitative – AdLib https://templeadlib.com 32 32 My Intern Experience at Finch Brands https://templeadlib.com/my-intern-experience-at-finch-brands/ https://templeadlib.com/my-intern-experience-at-finch-brands/#respond Thu, 25 Jul 2024 00:10:46 +0000 https://templeadlib.com/?p=25074 Hello everyone! My name is Abigail Cane, and I’m a rising senior at Temple. My major is in Advertising with a concentration in Brand Strategy and Research, and I have a minor in Public Relations. For the past couple of months, I’ve been interning at Finch Brands, a brand consulting agency in the heart of Philadelphia. My role at Finch Brands is titled ‘Fashion Inights Intern…

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]]> https://templeadlib.com/my-intern-experience-at-finch-brands/feed/ 0 “Moderating to the Max” Book Review https://templeadlib.com/moderating-to-the-max-book-review/ https://templeadlib.com/moderating-to-the-max-book-review/#respond Mon, 15 Dec 2014 19:20:52 +0000 https://smcsites.com/adlib/?p=15823 Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and In-Depth Interviews, written by Jean Bystedt, Siri Lynn, and Deborah Potts, is an interesting and fun read for anyone interested in conducting interactive and enjoyable qualitative research that creatively spans beyond the typical Q&A. In my review, I give some background about the book’s content, and also why I…

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