research – AdLib

More Than Just an Internship

Kelsey McGill — Fri, 15 Mar 2019 03:45:59 +0000

My name is Kelsey McGill and I am currently a junior interning with ChatterBlast this spring as their Strategy and Research intern! ChatterBlast is located in The Philadelphia Building right off of Walnut and Broad; just a hop, skip, and a jump away from the Walnut-Locus subway station. There are currently 6 other interns working alongside me this semester including 2 graphic designers…

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Interning for a Start-Up Team

Ashley Truong — Fri, 07 Dec 2018 19:37:03 +0000

Hi! My name is Ashley Truong, I’m currently a junior studying Advertising still deciding on a concentration. This semester, I got the opportunity to intern for a small start-up team called DL Dating as a Digital Marketer. DL Dating’s objective is to launch its new dating app and as a digital marketer, I’m responsible for promoting the app by creating email campaigns, sending out email blasts to…

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“Moderating to the Max” Book Review

Sarah Anne Falchuk — Mon, 15 Dec 2014 19:20:52 +0000

Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and In-Depth Interviews, written by Jean Bystedt, Siri Lynn, and Deborah Potts, is an interesting and fun read for anyone interested in conducting interactive and enjoyable qualitative research that creatively spans beyond the typical Q&A. In my review, I give some background about the book’s content, and also why I…

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When you wear different hats, you’ll find that one size doesn’t fit all.

Sarah Anne Falchuk — Thu, 11 Dec 2014 17:54:24 +0000

On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting intern. In real life though, my role isn’t so clean cut. While most of my work is typically research-centered (creating data reports, forming influencer lists, analyzing client information, etc.), I’ve also had the opportunity to wear some other hats in the office.

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Gay Consumers Then and Now

Mon, 09 May 2011 14:43:44 +0000

GLITTER AND BE GAY: I recently have taken a look into the gay consumers group and would like to discuss my findings with you. First of all, it seems many of the advertisements based on gay consumers are so stereotyped. While conducting my research I discovered the top products that are advertised to gay consumers are: . Alcohol . HIV Drugs . Websites . Clothing .

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Brawny: A look at brand personality

Mon, 12 Apr 2010 16:16:13 +0000

The original Brawny Man was based on Paul Bunyan. I remember the older commercials where he was a larger than life character. He looked like a cross between Chuck Norris and Tom Selleck (stars of the 80’s). The third “Brawny” from the 90’s (not pictured) had a longer haircut. The only similarity between the new one and the old ones is the shirt. Perhaps an upgrade was due, but Paul Bunyan has been…

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"U" by Kotex: Why are tampon ads so obnoxious?

Mon, 05 Apr 2010 19:59:20 +0000

https://www.youtube.com/watch?v=QOM4AMV050A Hilarious commercial! “You can relate to me because I’m racially ambiguous.” That’s the best line in the whole spot. It’s one of those “open secrets” of casting. The truth isn’t for everybody. It’s rare to find people who truly appreciate honesty. I don’t think it’s obnoxious at all. Then again, I’m definitely not the demographic for this.

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