spokesman – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Thu, 26 Aug 2010 12:49:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png spokesman – AdLib https://templeadlib.com 32 32 Geico: Anything Goes! https://templeadlib.com/geico-anything-goes/ https://templeadlib.com/geico-anything-goes/#comments Thu, 26 Aug 2010 12:49:31 +0000 https://smc.temple.edu/ad-lib/?p=1516 I’ve mentioned Geico a number of times since the blog got started, but I haven’t dedicated an entire post yet. Well it’s about that time. A professor of mine once said (in Strategy and Positioning) that Geico breaks all the rules. I agree to an extent. Its campaigns aren’t really consistent; it has a spokesman and a mascot; and it isn’t the best nor the first yet Geico remains the most popular.

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