spokesperson – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Thu, 26 Aug 2010 13:37:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png spokesperson – AdLib https://templeadlib.com 32 32 Mr. Opportunity: Knock it off… https://templeadlib.com/mr-opportunity-knock-it-off/ https://templeadlib.com/mr-opportunity-knock-it-off/#respond Thu, 26 Aug 2010 13:37:43 +0000 https://smc.temple.edu/ad-lib/?p=1522 I’ve been keeping an eye on Honda’s Mr. Opportunity all summer. He wasn’t even on my radar until this opera spot. I thought it was a great use of a cartoon. Usually cartoons do things that normal people can’t do. I discussed personification in my last post about Geico. The same concepts still apply. It’s an extraordinary talent to be able to sing like that. Mr. Opportunity can get away with…

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]]> https://templeadlib.com/mr-opportunity-knock-it-off/feed/ 0 "The Most Interesting Man In The World"…sells beer? https://templeadlib.com/the-most-interesting-man-in-the-world-sells-beer/ https://templeadlib.com/the-most-interesting-man-in-the-world-sells-beer/#respond Tue, 09 Mar 2010 15:51:05 +0000 https://smc.temple.edu/ad-lib/?p=398 We have a cliché in advertising that goes like this, “Don’t sell the steak. Sell the sizzle.” In a previous post I offered some opinions about Nationwide’s “The World’s Greatest Spokesperson in the World” and Geico’s caveman. In my opinion, the caveman is the greatest spokesperson. Both Nationwide and Geico promote their brands in a current context, but the caveman is rooted in science and history.

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