Strategy – AdLib

Social Media Intern at OuiWed.co

Francesca Thorn — Wed, 05 Aug 2020 13:48:41 +0000

Hello everybody! My name is Francesca Thorn and I’m currently a senior advertising major at Temple University with a concentration in strategy and research. With everything turning to remote work due to COVID-19, I decided to keep my options open to many different job positions with different companies. With a heavy interest in fashion and design, I mainly decided to apply to as many social…

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Work That Speaks For Itself: My Semester at Brownstein Group

Kieran Lyons — Tue, 30 Apr 2019 21:09:45 +0000

As write this, I am sitting in a Center City coffee shop just a few blocks away from the agency where I have spent my spring semester as an intern, Brownstein Group. My name is Kieran Lyons and I am a Junior at Temple. I studied Advertising (art direction) within the Klein College of Media and Communications with a minor in the Fox School of Business. Brownstein is a full-service advertising…

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Progress with Promotions!

Tyler Correa — Tue, 30 Apr 2019 14:28:57 +0000

My name is Tyler Correa. I am a senior advertising major with a focus in brand strategy and research. As I prepare to graduate this December, I’ve had the opportunity to work at Realtime Media (RTM) as a marketing strategy intern. Located in Conshohocken, Realtime Media occupies a unique space in marketing and advertising as the leading digital promotions company, specialized in the development…

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We’re Breaking Free…

Kelsey McGill — Mon, 08 Apr 2019 19:39:02 +0000

Hi everyone! My name is Kelsey and I am the strategy and research intern at ChatterBlast this spring! I’m less than a month away from wrapping up my short-lived career here and I couldn’t be any more thankful for everyone at ChatterBlast. Although my time here is wrapping up and flying by I am leaving with a heavy heart and a brain full of knowledge. I have learned so much ranging from how…

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More Than Just an Internship

Kelsey McGill — Fri, 15 Mar 2019 03:45:59 +0000

My name is Kelsey McGill and I am currently a junior interning with ChatterBlast this spring as their Strategy and Research intern! ChatterBlast is located in The Philadelphia Building right off of Walnut and Broad; just a hop, skip, and a jump away from the Walnut-Locus subway station. There are currently 6 other interns working alongside me this semester including 2 graphic designers…

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Art Direction? Media? Strategy? Oh My!

Julia Ostrovsky — Wed, 06 Mar 2019 19:13:36 +0000

My name is Julia Ostrovsky, and I am a senior advertising major with a concentration in Art Direction, and this semester, I have the pleasure of serving as an intern at Tierney in the Strategy Department. As an Art Direction concentration, people often assume that I hope to pursue a career in graphic design or a similar role. Although I developed a genuine passion for being a part of the creative…

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Hunch: Turn Your Everyday Insights Into The Next Big Thing

Kristen Willie — Thu, 19 Oct 2017 12:58:30 +0000

Hunch: Turn Your Everyday Insights Into The Next Big Thing is a book on how to develop strategic thinking to influence brands. Insight generation can sometimes be unclear and hard to define, but Hunch provides detailed frameworks and examples. The author, Bernadette Jiwa, analyzes how successful brands and entrepreneurs were able to change the marketplace by solving problems. This book proves you…

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Strategy Explained

Daniel A Yesilonis — Thu, 30 Apr 2015 19:54:21 +0000

When I tell people I am a strategy intern I get a lot of confused responses. “Strategy” is a buzzword in the communications industry that can mean many different things. Not many people understand how vital good strategic planning is to creating good advertising. Because of this confusion I thought I would use this blog post to explain the role of the strategy department as it relates to my…

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Temple Alumni’s Young Professionals

Devon N. Moyer — Thu, 11 Oct 2012 15:42:12 +0000

Has anyone ever talked to you about the benefits of joining Temple Ad Club? Well if they haven’t, I’ll give you one reason you should. The guest speakers are an amazing asset to your education here at Temple and an even bigger asset when you go job searching after graduation. At this weeks Temple Ad Club meeting we were proud to bring back two of Temple Ad Club’s Alumni, Dani Masi (former TAC…

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