TV – AdLib

TV – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Sun, 28 Apr 2013 21:15:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png TV – AdLib https://templeadlib.com 32 32 Evian’s “Baby & Me” https://templeadlib.com/evians-baby-me/ https://templeadlib.com/evians-baby-me/#respond Sun, 28 Apr 2013 21:15:04 +0000 https://smc.temple.edu/adlib/?p=14103 https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a…

]]> https://templeadlib.com/evians-baby-me/feed/ 0 Mad Men Sundays https://templeadlib.com/mad-men-sundays/ https://templeadlib.com/mad-men-sundays/#respond Mon, 08 Apr 2013 17:50:12 +0000 https://smc.temple.edu/adlib/?p=14009 Mad Men fans waited in anticipation for the premiere of Mad Men last night on AMC. Now that the ad junkie show is back on, what should we do each week when we all gather together to celebrate? Throw an official Mad Men party with the help of their branded online party planner. The planner actually helps you keep track of everything you would need to stay happy and dapper during your time with Mr.

]]> https://templeadlib.com/mad-men-sundays/feed/ 0 One of the Guys https://templeadlib.com/one-of-the-guys/ https://templeadlib.com/one-of-the-guys/#respond Sat, 23 Feb 2013 18:46:49 +0000 https://smc.temple.edu/adlib/?p=13856 If you’ve been around campus, you’ve had to have seen this picture in an ad, for the web series “One of the Guys”, that is all over buildings, elevators, you name it. Turns out it has a pretty great story to go along with it. The concept of “One of the Guys” is that a straight man signs a lease for the spare room in an apartment that three gay men currently live in, none of which knew he was…

]]> https://templeadlib.com/one-of-the-guys/feed/ 0 Minority Leadership! – Comcast Launches 4 New Networks https://templeadlib.com/minority-leadership-comcast-launches-4-new-networks/ https://templeadlib.com/minority-leadership-comcast-launches-4-new-networks/#respond Thu, 23 Feb 2012 14:31:05 +0000 https://www.templeadlib.com/?p=10631 Comcast announce its plans to make a change in the cable television network by launching 4 NEW networks! Starting soon as early in April 2012! The headliners are Magic Johnson (retired professional basketball player), P. Diddy (entrepreneur), Robert Rodriguez (film director), and Constantino “Said” Schwarz (Spanish language tv veteran). What’s more important is the minority representation!

]]> https://templeadlib.com/minority-leadership-comcast-launches-4-new-networks/feed/ 0 Can you Photoshop? https://templeadlib.com/can-you-photoshop/ https://templeadlib.com/can-you-photoshop/#comments Thu, 09 Feb 2012 22:11:31 +0000 https://www.templeadlib.com/?p=10290 As students in the creative industry, we are always challenged with our Photoshop skills by making things look just right. We learn that we need to make sure when we use the Creative Suite programs, we need to try our best. In this example, we can see that it was done very poorly. This week, I looked at the Us Weekly Magazine. It’s the January 23rd issue with the cover of Jessica Biel and…

]]> https://templeadlib.com/can-you-photoshop/feed/ 4 Ms. Brown is Coming! https://templeadlib.com/ms-brown-is-coming/ https://templeadlib.com/ms-brown-is-coming/#respond Thu, 02 Feb 2012 19:13:49 +0000 https://www.templeadlib.com/?p=10181 So this Sunday is THE day when we get to see the Super Bowl XLVI. When the Super Bowl comes near we know the best advertisements of the year will be making it’s appearance. If you look at Adweek, you can see the previews for some of the commercials that will be appearing. (Let me just say, it’s very interesting and funny so go check it out!) Like I said in the previous post…

]]> https://templeadlib.com/ms-brown-is-coming/feed/ 0 Inspiration In and Out https://templeadlib.com/inspiration-in-and-out/ https://templeadlib.com/inspiration-in-and-out/#respond Wed, 30 Nov 2011 16:05:38 +0000 https://www.templeadlib.com/?p=9099 If there is one thing I have learned by interning at the Center City Public Relations agency Jenna Communications – it is that inspiration is everywhere. As a senior, I am at that time in my life where I do not know where to go from here. I have dreams and aspirations, but achieving them is a not-so-sure feeling. With the economy and lack of jobs available, it is hard to know what to do next with…

]]> https://templeadlib.com/inspiration-in-and-out/feed/ 0 Fancy Feast~ Will You Marry Us? https://templeadlib.com/fancy-feast-will-you-marry-us/ https://templeadlib.com/fancy-feast-will-you-marry-us/#respond Sat, 26 Mar 2011 17:31:40 +0000 https://www.templeadlib.com/?p=5032 I’m in my final semester at Temple and on more than one occasion I’ve heard people say that they’ve learned more in this last semester than all the others combined. I don’t agree completely, but I understand where they’re coming from to an extent. I see things differently now after hearing so many perspectives on the industry, on what makes a good campaign, and on what motivates people.

]]> https://templeadlib.com/fancy-feast-will-you-marry-us/feed/ 0 Kia: Korean or other Wie’s? https://templeadlib.com/kia-korean-or-other-wies/ https://templeadlib.com/kia-korean-or-other-wies/#comments Sun, 13 Mar 2011 17:46:49 +0000 https://www.templeadlib.com/?p=4656 In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a portfolio (class) assignment. We first had to write a letter selling our idea (to the CEO… professor) and then follow that up with some print executions. I think the only rule is that we weren’t allowed to position on price– someone else can always undercut so it’s not a true position.

]]> https://templeadlib.com/kia-korean-or-other-wies/feed/ 1 Soda’s So Stylish https://templeadlib.com/sodas-so-stylish/ https://templeadlib.com/sodas-so-stylish/#respond Fri, 25 Feb 2011 17:28:19 +0000 https://www.templeadlib.com/?p=4313 The soda and beer industry are using a variety of new methods to promote their low-cal variations of beverages. Two “cans” that stand out especially are Michelob Ultra, and the newest 10-calorie Dr Pepper TEN. Michelob, known as one of the lowest calorie beers on the market, now has cans that are tall and thin, as opposed to the standard stout, cylinder cans we have all always known.

]]> https://templeadlib.com/sodas-so-stylish/feed/ 0 Art & Copy: An Independent Lens https://templeadlib.com/art-copy-an-independent-lens/ https://templeadlib.com/art-copy-an-independent-lens/#respond Sat, 19 Feb 2011 00:14:09 +0000 https://www.templeadlib.com/?p=4179 I watched something cool on PBS recently, that I think everyone will find to be very interesting! Check out “Art & Copy: An Independent Lens.” It’s an extremely interesting documentary about Advertising in which you “find out how they [the major faces in advertising] changed the way we see, feel, dream, buy. The story behind the real mad men and women; where they came from and where they’re…

]]> https://templeadlib.com/art-copy-an-independent-lens/feed/ 0 1Billion Hungry https://templeadlib.com/1billion-hungry/ https://templeadlib.com/1billion-hungry/#respond Fri, 11 Feb 2011 23:45:19 +0000 https://www.templeadlib.com/?p=3950 Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest has done. Rightfully so, I feel they are generating a way bigger response and gathering much more support. Maybe City Harvest should take notes.

]]> https://templeadlib.com/1billion-hungry/feed/ 0 Starring Eminem: Super Bowl Ads 2011 https://templeadlib.com/starring-eminem-super-bowl-ads-2011/ https://templeadlib.com/starring-eminem-super-bowl-ads-2011/#comments Thu, 10 Feb 2011 02:45:29 +0000 https://www.templeadlib.com/?p=3891 This super bowl series of commercials was filled with themes of violence, nostalgia, references to the actual making of a commercial (within a commercial), the havock that may ensue while house-sitting, and…. Eminem? The rapper’s first appearance came in the form of a half-cartoon-character version of Eminem, starring in a Brisk commercial. The next ad in which Eminem starred was Chrysler’s “Motor…

]]> https://templeadlib.com/starring-eminem-super-bowl-ads-2011/feed/ 1 Really? Windows Phone… https://templeadlib.com/really-windows-phone/ https://templeadlib.com/really-windows-phone/#comments Sat, 06 Nov 2010 13:35:14 +0000 https://smc.temple.edu/ad-lib/?p=2378 “It’s time for a phone to save us from our phones.” People spend so much time on their phones they’re missing out on life. Interesting concept. I suppose Windows Phone is so fast that each of these people can do what it is they do and still have enough time left over to live. It sounds like a great idea… really. I don’t have a smart phone, so I don’t have this problem, but I will say that it…

]]> https://templeadlib.com/really-windows-phone/feed/ 1 Honest to Goodness Lunches May be Too Honest https://templeadlib.com/honest-to-goodness-lunches-may-be-too-honest/ https://templeadlib.com/honest-to-goodness-lunches-may-be-too-honest/#respond Sat, 06 Nov 2010 12:47:03 +0000 https://smc.temple.edu/ad-lib/?p=2373 “Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who don’t care for a particular celebrity? It creates an instant disconnect from the product. There’s no prior expectation with unknown actors. That’s not to say that…

]]> https://templeadlib.com/honest-to-goodness-lunches-may-be-too-honest/feed/ 0 Dentyne: Practice Safe Breath https://templeadlib.com/dentyne-practice-safe-breath/ https://templeadlib.com/dentyne-practice-safe-breath/#comments Wed, 13 Oct 2010 13:37:13 +0000 https://smc.temple.edu/ad-lib/?p=2106 This campaign has been around for a little while, but I didn’t notice it ’til recently. Almost a year ago, I entered a contest where one of the objectives was to create a few Dentyne ads that were both fun and bold with a relationship vibe. Mine weren’t even close to being on this level. Like they say, “sex sells.” I think the concept is interesting, but by today’s standards the innuendo is dated.

]]> https://templeadlib.com/dentyne-practice-safe-breath/feed/ 2 Mr. Opportunity: Knock it off… https://templeadlib.com/mr-opportunity-knock-it-off/ https://templeadlib.com/mr-opportunity-knock-it-off/#respond Thu, 26 Aug 2010 13:37:43 +0000 https://smc.temple.edu/ad-lib/?p=1522 I’ve been keeping an eye on Honda’s Mr. Opportunity all summer. He wasn’t even on my radar until this opera spot. I thought it was a great use of a cartoon. Usually cartoons do things that normal people can’t do. I discussed personification in my last post about Geico. The same concepts still apply. It’s an extraordinary talent to be able to sing like that. Mr. Opportunity can get away with…

]]> https://templeadlib.com/mr-opportunity-knock-it-off/feed/ 0 Best Buy: The obvious choice… https://templeadlib.com/best-buy-the-obvious-choice/ https://templeadlib.com/best-buy-the-obvious-choice/#respond Thu, 26 Aug 2010 13:30:59 +0000 https://smc.temple.edu/ad-lib/?p=1527 I almost forgot to blog about this one. Of all the commercials I’ve seen this summer I think this one is the most on target. Almost immediately, a bunch of commercials popped in my head when I first saw it. Even beyond commercials I had a nostalgic moment. I remember being a kid and watching Weird Science the TV show one Saturday afternoon on USA (perhaps the Best Buy spot even pays homage to…

]]> https://templeadlib.com/best-buy-the-obvious-choice/feed/ 0 Geico: Anything Goes! https://templeadlib.com/geico-anything-goes/ https://templeadlib.com/geico-anything-goes/#comments Thu, 26 Aug 2010 12:49:31 +0000 https://smc.temple.edu/ad-lib/?p=1516 I’ve mentioned Geico a number of times since the blog got started, but I haven’t dedicated an entire post yet. Well it’s about that time. A professor of mine once said (in Strategy and Positioning) that Geico breaks all the rules. I agree to an extent. Its campaigns aren’t really consistent; it has a spokesman and a mascot; and it isn’t the best nor the first yet Geico remains the most popular.

]]> https://templeadlib.com/geico-anything-goes/feed/ 1 Fútbol Fetus: A March of Dimes PSA https://templeadlib.com/futbol-fetus-a-march-of-dimes-psa/ https://templeadlib.com/futbol-fetus-a-march-of-dimes-psa/#comments Thu, 24 Jun 2010 18:46:47 +0000 https://smc.temple.edu/ad-lib/?p=1418 This one speaks (kicks) for itself. I originally saw the Spanish version. I guess it was placed again for the World Cup (being an older commercial and all). https://www.youtube.com/watch?

]]> https://templeadlib.com/futbol-fetus-a-march-of-dimes-psa/feed/ 1 La Vie Grand Marnier! https://templeadlib.com/la-vie-grand-marnier/ https://templeadlib.com/la-vie-grand-marnier/#comments Thu, 24 Jun 2010 12:34:27 +0000 https://smc.temple.edu/ad-lib/?p=1394 I saw a TV spot for Grand Marnier about a month ago and I was going to post it, but I couldn’t remember the product. What I like about it is that it’s very much like my style of drawing (a cross between retro cartoons and pulp art). I love the contrast and the sharp lines. It wasn’t until I went digging through a stack of borrowed Rolling Stones that I found this back cover. It looks good enough…

]]> https://templeadlib.com/la-vie-grand-marnier/feed/ 2 Does your marriage matter? https://templeadlib.com/does-your-marriage-matter/ https://templeadlib.com/does-your-marriage-matter/#comments Wed, 23 Jun 2010 19:23:48 +0000 https://smc.temple.edu/ad-lib/?p=1395 While I was getting my politics fix the other day I saw an ad that promoted marriage in response to an infidelity campaign. At first I noted the irony that this spot was placed on a political network (during Hardball with Chris Matthews on MSNBC) at a peak time. They say infidelity is more prevalent amongst powerful persons. Just look at the ongoing scandals in Washington. So who’s responsible…

]]> https://templeadlib.com/does-your-marriage-matter/feed/ 2 Honda: Gawk Responsibly. https://templeadlib.com/honda-gawk-responsibly/ https://templeadlib.com/honda-gawk-responsibly/#respond Sun, 30 May 2010 21:02:12 +0000 https://smc.temple.edu/ad-lib/?p=1245 This is a very clever ad. There’s an underlying assumption that might go right over people’s heads. The “officer” is quite possibly highway patrol. What’s given is that he’s admiring the bikes– not necessarily that he’s thinking they’ve committed a crime (or whatever). What can easily be missed is that highway patrol officers often ride bikes too. He was living vicariously! Their bikes are better…

]]> https://templeadlib.com/honda-gawk-responsibly/feed/ 0 Capital One: Everyone Knows Two is Better Than One https://templeadlib.com/capital-one-everyone-knows-two-is-better-than-one/ https://templeadlib.com/capital-one-everyone-knows-two-is-better-than-one/#comments Sun, 30 May 2010 13:42:30 +0000 https://smc.temple.edu/ad-lib/?p=1248 The Vikings are still going strong. They seem to be a play on an old 90’s movie called Encino Man. The Cavemen (Geico) and Vikings are (were?) able to coexist because they claimed opposite positions. The Cavemen are sophisticated and want to stand out. They’re not your average Cavemen and take offense to the comparison. The Vikings on the other hand are primitive and shameless about “fitting in.”…

]]> https://templeadlib.com/capital-one-everyone-knows-two-is-better-than-one/feed/ 1 Peco: Somebody has overstayed their welcome… https://templeadlib.com/peco-somebody-has-overstayed-their-welcome/ https://templeadlib.com/peco-somebody-has-overstayed-their-welcome/#respond Wed, 19 May 2010 14:49:09 +0000 https://smc.temple.edu/ad-lib/?p=1224 I thought this “Smart Ideas” campaign was pretty clever. Peco (Philadelphia Electric Company) is a locally based utilities company. I really can’t remember seeing any other spots from Peco. This might be its first campaign that’s actually something other than strictly benefits. “Here’s what we can do for you…” only goes so far. Now that it’s begun, I hope Peco can keep it up.

]]> https://templeadlib.com/peco-somebody-has-overstayed-their-welcome/feed/ 0 Has GM redeemed itself? https://templeadlib.com/has-gm-redeemed-itself/ https://templeadlib.com/has-gm-redeemed-itself/#respond Sat, 24 Apr 2010 14:05:55 +0000 https://smc.temple.edu/ad-lib/?p=1062 https://www.youtube.com/watch?v=SSNPFVLIWjI There’s an on-going debate about institutions being “too big to fail.” General Motors declared bankruptcy and received TARP funding (troubled asset relief program). Then it released a “chapter 11” spot where the focus was on a new beginning– chapter 1. In the spot it acknowledges having too many brand extensions and that its new strategy is quality…

]]> https://templeadlib.com/has-gm-redeemed-itself/feed/ 0 We Changed Everything About the Name! https://templeadlib.com/we-changed-everything-about-the-name/ https://templeadlib.com/we-changed-everything-about-the-name/#respond Wed, 24 Mar 2010 06:06:14 +0000 https://smc.temple.edu/ad-lib/?p=654 https://www.youtube.com/watch?v=P5mZ1ujCNQE I just saw this Verizon commercial and I had a pretty good laugh. I had seen Xfinity commercials, but I didn’t put “2 and 2” together. The ad for it even mentioned Comcast and it went right over my head. It’s funny that it isn’t until Verizon comes along that I see it’s Comcast. The FIOS Guy vs Cable Guy campaign has been going on for some time now and…

]]> https://templeadlib.com/we-changed-everything-about-the-name/feed/ 0