#Whiff – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Fri, 29 Mar 2013 19:28:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png #Whiff – AdLib https://templeadlib.com 32 32 P&G Takes a Swing at an MLB Campaign https://templeadlib.com/pg-takes-a-swing-at-an-mlb-campaign/ https://templeadlib.com/pg-takes-a-swing-at-an-mlb-campaign/#respond Fri, 29 Mar 2013 19:28:12 +0000 https://smc.temple.edu/adlib/?p=13964 As part of a campaign behind Procter & Gamble Co.’s Head & Shoulders with Old Spice, P&G wants to own the strikeout in MLB baseball. P&G is attempting to play on the double meaning of scent and strikeouts with their innovative MLB campaign. For every strikeout, P&G will give $1 to Reviving Baseball in Inner Cities. The company also plans to fuel social media with the hashtag #Whiff.

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