Women – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Thu, 15 Mar 2012 18:21:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Women – AdLib https://templeadlib.com 32 32 Smith and Wesson “Target” Women https://templeadlib.com/smith-wesson-target-women/ https://templeadlib.com/smith-wesson-target-women/#respond Thu, 15 Mar 2012 18:20:50 +0000 https://www.templeadlib.com/?p=11011 Smith & Wesson Holding Corp. has typically been a man’s brand: even the landing page of their website screams Male Cop and/or Military Veteran With No Regard For Style Whatsoever. The company sells security equipment, handcuffs, and above all, firearms. Apparently, nearly 20 million women in America own guns – yet find that they have no where remotely stylish to put them while carrying.

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]]> https://templeadlib.com/smith-wesson-target-women/feed/ 0 3 Ways Women Influence Advertising https://templeadlib.com/3-ways-women-influence-advertising/ https://templeadlib.com/3-ways-women-influence-advertising/#respond Mon, 09 May 2011 14:39:25 +0000 https://www.templeadlib.com/?p=6021 female-buying-power 1. Most women are in control of finances and budgets 2. Women make majority of purchasing decisions 3. All targets can be reached through women 80% of all purchasing decisions are made by women (Buisness Week). In the household women are in control of where the money is spent and how much of it is spent. This is why advertisers have realized this is a strong target to…

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