word of mouth – AdLib

Yelp! What everybody else thinks…

Thu, 26 Aug 2010 12:45:12 +0000

Growing up here in Philly it’s easy to take certain things for granted. When I was younger I’d see tourists and think why are they so happy to be here? It wasn’t until recently that I’ve taken notice that we have quite the dining scene in Philly. After expanding my horizons a bit, I’ve come to appreciate the sheer variety of restaurants. I had a friend who would call me up and tell me what he…

Source

Do kids need protection from ads?

Tue, 04 May 2010 15:43:24 +0000

I recently saw an educational ad campaign for kids sponsored by the Federal Trade Commission. It’s called Ad Mongo. It has an online game that engages kids, resources for teachers, and tips for parents. I thought, is this really necessary? I do remember hearing in Media & Society (intro ad course) that there are certain guidelines in place for targeting children. And then I thought back to being a…

Source

Social Media in Action

Wed, 10 Mar 2010 17:15:19 +0000

Today JetBlue airlines surprised it’s Twitter followers by announcing that they would be giving out free airfare in Manhattan. The only perk is that you have to “find” them. This is a perfect example of how businesses are beginning to incorporate social media into their advertisement and marketing plans. The idea here is not to promote yourself or your products but instead to offer customers a…

Source

Word of Mouth at its Best!

Wed, 24 Feb 2010 01:10:23 +0000

Of all the things Philly is known for, we’re kind of a big deal when it comes to the restaurant industry. Fine dining, pastries, and bar food aside, our claim to fame is the cheese steak. Depending on whom you ask any number of places could be the best in city. However, 3 names are most consistent: Pat’s, Geno’s and Jim’s. Philly is a big city and in reality, every section has its own comparable…

Source