writing – AdLib

How I chose my retirement home at 20

Lily Smith — Wed, 15 Jun 2022 19:59:39 +0000

Any chance you are looking to retire soon? Me either. But I have a lot of knowledge about retirement communities, how much they cost, what the benefits are, and some options across the country, thanks to my copywriting internship. So give me a chance to explain how an advertising agency gave me a vast background in retirement communities, medical centers, restaurants across the country and some…

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My Internship At The Fox School of Business: How Crafting Emails Helped Me To Become A Better Writer

Nadira Bostic — Wed, 19 Jun 2019 18:02:28 +0000

My name is Nadira. I am a senior advertising major with a concentration in copywriting. I am working at the marketing and communication department of the Fox School of Business this summer as a writing intern. During my internship, I’ve learned a lot about aspects of advertising and marketing that I haven’t had the opportunity to experience in my advertising classes. Before my internship at the…

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The Free Journal Project

Lauren M. Resnick — Thu, 25 Apr 2013 18:35:30 +0000

I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal…

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Writing is important, and it’s not so bad after all

Katie Borkowski — Thu, 21 Jun 2012 19:01:19 +0000

At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form a complete project. All of these jobs have a common theme: writing. I thought that after I had completed my GenEds and intro classes that my writing…

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CoDesign: Eight Things Stand-Up Comedy Teaches Us About Innovation

Phil Matarese — Sat, 19 Mar 2011 23:38:21 +0000

My Favorite Standup- Louis CK (not for the faint of will). I’m a huge fan of stand-up. I think some the most creative and insightful people come out of it. It’s a great medium to look to as writers for inspiration and motivation. So much advertising is based on humor anyway, might as well learn from the best. Anyway, I came across this article on FastCoDesign.com about “Eight Things Stand-Up…

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CopyWRITING: Yes, you are a writer.

Phil Matarese — Fri, 04 Feb 2011 01:48:48 +0000

If I could have the attention of all the copywriters for a moment, please. Art direction, account management, research: you can stick around if you’d like. I still love you for who you are. As my first blog post for Temple Adlib, I figured it’d only be fair if I did it on the essence of our major- that being writing. “I’m a writer.” Say it out loud. Feels weird, right? It’s almost like a dirty…

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