The Axe Effect

Many people are familiar with the Axe brand of body spray. Their latest commercial features thousands of women running through trees, and jumping over rocks to get to a man on the beach who is spraying himself with Axe. These women are literally coming at him in every direction, and of course, each one of them is gorgeous and wearing a bikini. Obviously there is a sense of humor in this advertisement. But is it giving off a bad message about women? This is showing that a man can spray on Axe, and a woman will do anything to be with him. It could be argued that the commercial portrays women as submissive, and in not such a good light. Do you think the ad is funny, and attention grabbing? Or do you think it is degrading towards women?

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