Comments on: The current perspective of advertising. How YOU can help fix it. https://templeadlib.com/the-current-perspective-of-advertising-how-you-can-help-fix-it/ The Experiences of Temple Advertising Students Wed, 17 Mar 2010 03:08:39 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Anthony https://templeadlib.com/the-current-perspective-of-advertising-how-you-can-help-fix-it/comment-page-1/#comment-123 Wed, 17 Mar 2010 03:08:39 +0000 https://smc.temple.edu/ad-lib/?p=608#comment-123 I just took a look at “Stop The Adness” and the first thing that comes to mind is the stranglehold that advertising has on programming. I think it’s hard to give people ads they want to see because the broadcast networks don’t even give people shows they want to see. If viewers feel that the networks don’t really care about them, I’m not surprised that they feel even more harshly about advertisers.

Even as an aspiring advertiser I get annoyed when there’s a particular spot on that I really don’t want to see for whatever reason and no matter what channel (non-movie channel) I switch to there’s another ad on. I know we’re all in cahoots, but it’s moments like that when I side with the viewers.

I really agree with number 4. As someone who watches the news often, I wonder how the news would be if it wasn’t so objective. That “cadence” is still the standard in advertising even though there are plenty of agencies that promote natural speaking. Someone coined the term “talking heads” a long time ago. It just lacks sincerity. I’m not saying everything should be emotional commentary, but I’m interested in seeing some balance (NOT like Fox New’s overly emotional and subjective “Fair and Balanced”).

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