Comments on: The Snoopy Show: Interning at Peanuts Worldwide https://templeadlib.com/the-snoopy-show-interning-at-peanuts-worldwide/ The Experiences of Temple Advertising Students Mon, 26 Jul 2021 15:09:52 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Zac Harris https://templeadlib.com/the-snoopy-show-interning-at-peanuts-worldwide/comment-page-1/#comment-118566 Mon, 26 Jul 2021 15:09:52 +0000 https://templeadlib.com/?p=21455#comment-118566 Hi Jared,

It is amazing all of the details that go into the licensing of Peanuts products! It is obviously a very valuable brand and it is important that the brand remain relevant and intact, probably just as Charles Schultz would have wanted it. I also was interested in all of the collaboration with other companies as well as the location-based events. I realize that many approvals go into it beforehand, but is there a way that Peanuts assesses the outcomes? Is it based upon sales or participants? I found that at my internship this summer at NBC that they valued partnerships and collaboration with other companies as well. They had very distinct tracking systems for viewer engagement and participation that I was able to be a part of. Also, just like you, I was surprised at all the work employees put in each day; there are always problems to handle and opportunities to take. Sounds like you had a great experience and learned a lot. I wish you well moving forward into your future career.

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