The Story Behind the Logo

Neatorama wrote an article about the story and process behind the making of some of the most renowned logos we see today.

From Heinz to Aunt Jemima, they have ten different stories on ten different trademarks that are nationally known.

Click here to read the full article. Below are some process snippets if you aren’t much of a reader.


  1. How come I never have wondered what the “57” signified on the Heinz label as there are more than 57 varieties? I have questioned many lesser things in life.

  2. My favorite is the Jolly Green Giant stop-motion animation clip in the article. I always thought the Jolly Green Giant was terrifying as a child, but I can only be glad that I never saw that old advertisement or I would have surely been traumatized for life.

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