Audio – AdLib

Brandwashed by Martin Lindstrom

Morgan Kovatch — Tue, 05 Dec 2017 14:13:53 +0000

This podcast is about the background information on the author Martin Lindstrom. This book describes how companies “brandwash” children at an early age. Companies use pregnant women for research on babies in the womb. Studies have shown that we determine our likes and preferences of brands and products by the age of 7, but Lindstrom believes it’s much earlier than that. It begins in the womb.

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The Better Mousetrap: Brand Invention in a Media Democracy

Divante Bradwell — Fri, 01 Dec 2017 15:46:24 +0000

Why do we love certain brands – the ones that feel like ours – and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising…

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Unmarketing by Scott Stratten

Natalie Sirolli — Fri, 01 Dec 2017 15:45:21 +0000

Almost immediately upon opening Unmarketing, you’re introduced to the idea of the hierarchy of buying. This idea, created by Scott Stratten and his team, helps to answer the question “why do you buy?”. The theory is set up as a pyramid split into 6 parts with each side of the pyramid’s axis representing trust, relationship, and competition. Inside of the 6 parts of the pyramid are cold-calls…

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How to Win Friends and Influence People in the Digital Age – A Book Review

Claire Dabney — Thu, 30 Nov 2017 16:40:56 +0000

Dale Carnegie’s novel, How to Win Friends and Influence People in the Digital Age, is a timeless novel outlining core principles and techniques to building genuine relationships with others through a digital viewpoint. This book offers priceless advice on how to build, maintain and even stand out in the digital space. Listen to my book review to learn more. …

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Ethnography for Marketers – A Book Review

Miranda S Krause — Fri, 17 Nov 2017 19:10:06 +0000

Ethnography for Marketers is a hand-held guide for ethnographic research that dives into every branch of the qualitative method from a professional and applicable standpoint. The author uses real client examples to help the reader visualize the process and outcome in a data-driven way. The book supplements my Qualitative Research course well because of the way you relearn the different methods of…

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Contagious: Why Things Catch On – A Review

Sean Brassil — Thu, 16 Nov 2017 15:52:11 +0000

Contagious is a book that tries to break down why certain content goes viral and some does not. Jonah Berger makes the argument that for content to go viral it must fulfill all categories of his STEPPS acronym. Listen to me air my grievances about the book and my final recommendation to see if this book is for you.

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Buy.ology: A Book Review by Emily Murphy

Emily Murphy — Thu, 16 Nov 2017 13:52:55 +0000

Did you know that soon, advertisers may be able to look into your brain? Well, not actually, but neuromarketing is just about the closest thing. In “Buy.ology: The Truth and Lies About Why We Buy,” Martin Lindstrom breaks down his 3-year, 2,000 person study into to some key findings about how our subconscious controls us more than we think. Everything is not always as it seems when it comes to…

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Start with Why: How Great Leaders Inspire Action by Simon Sinek

Allison Doumith — Thu, 16 Nov 2017 13:52:10 +0000

Start with Why: How Great Leaders Inspire Action by Simon Sinek is a book about inspiring individuals to find and start with their WHY. He says that when we start with WHY in everything that we do, we inspire action in a way that WHAT doesn’t. “Start with Why” draws upon real-life experiences and examples to identify a naturally occurring pattern, a way of thinking, acting and communicating that…

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Consumer.ology – The Myths of Market Research

Meghan Weale — Thu, 19 Oct 2017 17:41:25 +0000

The book Consumer.ology by Phillip Graves is all about the flaws he sees in conducting market research, and how to fix them. He gives many examples of times when companies went into downfall, ultimately due to misleading research. Graves talks about the many influences on consumers when participating in studies and how these influences tend to lead to false findings. Some of these influences are…

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How Brands Grow–A Book Review

Melissa Caromano — Thu, 19 Oct 2017 17:40:45 +0000

As you’ll hear from my book review above, Byron Sharp points out many interesting facts in his book, How Brands Grow. This includes the idea that mass marketing isn’t dead, buyers aren’t as loyal as companies think, and distinctiveness is much better than differentiation. He uses multiple studies to prove his points, especially through the brands Coke and Pepsi. Sharp argues that while mass…

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Methods of Persuasion: How to Use Psychology to Influence Human Behavior by Nick Kolenda

Mikaela Kozel — Thu, 19 Oct 2017 15:14:43 +0000

With a background in marketing and psychology, Nick Kolenda has been a professional mind reader for over 10 years now. In this book, Methods of Persuasion: How to Use Psychology to Influence Human Behavior, he reveals his secrets to influencing human behavior and ultimately deriving a specific action/result from someone. This was a really fun and engaging read with mini exercises presented…

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Hunch: Turn Your Everyday Insights Into The Next Big Thing

Kristen Willie — Thu, 19 Oct 2017 12:58:30 +0000

Hunch: Turn Your Everyday Insights Into The Next Big Thing is a book on how to develop strategic thinking to influence brands. Insight generation can sometimes be unclear and hard to define, but Hunch provides detailed frameworks and examples. The author, Bernadette Jiwa, analyzes how successful brands and entrepreneurs were able to change the marketplace by solving problems. This book proves you…

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