Yesterday I Sold My First Campaign
This is my last day as the Interactive Production intern for Saatchi & Saatchi’s Team One in Los Angeles, California. I have had an amazing experience this summer and I am so sad to be leaving. My mentor Evan was amazing, she was so helpful and informative; it would not have been the same experience without her.
In addition to my day-to-day activities and projects as an Interactive Producer, the seven interns at Team One were given an intern project. We were split into two groups to compete against each other to create a campaign for one of the pro-bono clients, the El Segundo Museum of Art (ESMoA). The winner of the competition will have their campaign produced by the agency.
We began by answering the question, “What is remarkable?” As a group, we defined a remarkable ad as unique, simple, relevant, resonating, and inspiring. Our challenge was to create a remarkable ad campaign to promote the opening of the next exhibit at ESMoA.
We conducted preliminary research about art museums in man-on-the-street interviews to learn more about the local residents. With this information in mind we developed an insight about the population. Our campaign used this insight to find a solution to the issue for the museum’s new exhibit.
After we developed our ideas, we were able to consult with senior copywriters in the creative team, project managers, business affairs, legal, and other departments. Then we refined our ideas further with all of the feedback we received.
We then had three major presentations of our completed campaign. We initially presented to the president and chief strategy officer of the agency, and then again in a second presentation to the group of judges that would choose the winner. Yesterday, we presented our ideas in front of the entire agency.
Fianlly, after seven weeks of working on the project we found out the winner of the competition. While both teams had insightful ideas, it was ultimately decided that my team and our campaign was the winner. The campaign will go into production starting next week for the launch of the new exhibit on September 9.
Unfortunately, I cannot share the campaign here until it goes live so you’ll just have to believe me that it’s awesome.
I am very happy to have been lucky enough to work on a real client project, and especially so that my idea is being produced. Overall, I could not have asked for a better internship experience.