Sheldon Abba – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Fri, 12 Aug 2011 14:02:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Sheldon Abba – AdLib https://templeadlib.com 32 32 Survey Says! https://templeadlib.com/survey-says/ https://templeadlib.com/survey-says/#respond Fri, 12 Aug 2011 14:02:12 +0000 https://www.templeadlib.com/?p=7171 It is known that surveying and focus groups can give you valuable insight into consumer brand perceptions. They can also be used to test potential ad campaigns and positioning before they are fully developed to make sure they are in line with the targets interest. Surveys and focus groups can also be tricky as the way questions are asked can corrupt the thought process that would give you the…

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]]> https://templeadlib.com/survey-says/feed/ 0 The next “Big thing” https://templeadlib.com/the-next-big-thing/ https://templeadlib.com/the-next-big-thing/#respond Fri, 12 Aug 2011 13:50:42 +0000 https://www.templeadlib.com/?p=7243 Working at Ogilvy and Mather has opened my eyes to major trends emerging in the industry. I believe the next “Big Thing” in advertising is complicated given the array of pieces that are needed to create any great cohesive campaign over a number of mediums. However, if I had to pick what I believed to be the next “big thing” I would say it would have to do with the production of creative content…

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]]> https://templeadlib.com/the-next-big-thing/feed/ 0 Adding Client Value Through Creative Leveraging https://templeadlib.com/adding-client-value-through-creative-leveraging/ https://templeadlib.com/adding-client-value-through-creative-leveraging/#respond Wed, 03 Aug 2011 15:55:20 +0000 https://www.templeadlib.com/?p=6940 Advertising executives have a responsibility to provide the client with creative content that holds great value beyond just the message. The industry requires the work produced by the agency to be powerful and the common trend has been to leverage aspects of the campaign to increase its overall reach in an economic way. The creation of overarching themes in collaboration with complimenting media…

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