Jacquelyn P Cochet – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Wed, 04 Dec 2013 22:13:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Jacquelyn P Cochet – AdLib https://templeadlib.com 32 32 Competitor Research at ASI https://templeadlib.com/competitor-research-at-asi/ https://templeadlib.com/competitor-research-at-asi/#respond Wed, 04 Dec 2013 22:13:51 +0000 https://smc.temple.edu/adlib/?p=14755 Hey everyone! I’m wrapping up my third month as the marketing intern at Advanced Sports International. Not only have I learned a ton about the bicycle industry, but I’ve also learned a great deal about how much goes into a marketing plan, in particular, advertising. The advertising project I’ve been working on for the past few weeks is competitor research. I have spent countless hours…

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]]> https://templeadlib.com/competitor-research-at-asi/feed/ 0 My #1 Lesson So Far https://templeadlib.com/my-1-lesson-so-far/ https://templeadlib.com/my-1-lesson-so-far/#comments Thu, 07 Nov 2013 19:47:28 +0000 https://smc.temple.edu/adlib/?p=14592 Hi everyone, I’m Jacquelyn and I am interning this fall at a company called Advanced Sports International, an international bike distributor. I am working in their marketing department, helping develop an advertising schedule and plan for 2014. Our goal is to make ASI’s 5 brands and most important 2014 bikes known to the biking community. In my first few weeks at ASI, I have done a variety of…

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