dos equis – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Wed, 19 Nov 2014 19:00:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png dos equis – AdLib https://templeadlib.com 32 32 The Most Interesting Voicemail In The World https://templeadlib.com/the-most-interesting-voicemail-in-the-world/ https://templeadlib.com/the-most-interesting-voicemail-in-the-world/#respond Tue, 13 Nov 2012 20:24:04 +0000 https://smc.temple.edu/adlib/?p=13382 Everyone knows the Most Interesting Man in the World but not many know of his parrot “who has learned to mimic his every vocal nuance” on his voicemail. Yup, you heard correct Dos Equis has a new mural advertising for the Most Interesting Man’s voicemail on the side of Diablo’s Cantina in Las Vegas. The ad states, “Looking for an interesting time? Call 1-888-780-7665”. The caller can then get a…

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"The Most Interesting Man In The World"…sells beer? https://templeadlib.com/the-most-interesting-man-in-the-world-sells-beer/ https://templeadlib.com/the-most-interesting-man-in-the-world-sells-beer/#respond Tue, 09 Mar 2010 15:51:05 +0000 https://smc.temple.edu/ad-lib/?p=398 We have a cliché in advertising that goes like this, “Don’t sell the steak. Sell the sizzle.” In a previous post I offered some opinions about Nationwide’s “The World’s Greatest Spokesperson in the World” and Geico’s caveman. In my opinion, the caveman is the greatest spokesperson. Both Nationwide and Geico promote their brands in a current context, but the caveman is rooted in science and history.

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