Everyone knows the Most Interesting Man in the World but not many know of his parrot “who has learned to mimic his every vocal nuance” on his voicemail. Yup, you heard correct Dos Equis has a new mural advertising for the Most Interesting Man’s voicemail on the side of Diablo’s Cantina in Las Vegas. The ad states, “Looking for an interesting time? Call 1-888-780-7665”. The caller can then get a slew of fantastically fun responses from the Interesting Man himself including various jokes about bachelorette parties, out-of-control blimps, blackjack-playing otters and low-fat blueberry muffins.
This advertising is a genius addition to the already established brand identity of Dos Equis because it is a new fresh way to incorporate their spokesperson by engaging the consumer on a personal level. It creates an memorable experience and one that can be shared with friends by passing on the iconic phone number. Let’s be honest who doesn’t want a chance to talk to the Most Interesting Man in the World.
If your interested in hearing what he has to say call him up or just check out the full phone script in this Ad Week Article!