Internship + Food = Awesome!
Nothing is better than to be an intern in a company, which involves with the word, FOOD!! Agree or Disagree?
This summer, I am working as an Art Direction intern in AG catering, located in Fishtown. AG catering is a “2C” company, which means–it’s cool and classy. Their services include, catering to team building to hosting events. It has been months since I got the intern position. I can still remember how nervous I was on my first day. I greeted some of my colleagues, and we talked about our lives and the company. It was pretty chill. My nervousness quickly decreased from 99% to 10% by the end of the day. In the internship experience, I’ve been working on the design of AG’s website, their media kit, and the social media strategy plan. It was challenging, but it was fun after all. I get to use what I have learned in school, and apply what I’ve learned to the internship experience. I feel successful and motivated. I finally get use my skills on something useful! How great is that?!
Hidden Message in Ad for Children at Risk
A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that has an anonymous telephone line for teens and children who are under a risk situation. For the international day against child abuse, Grey Spain worked with ANAR to design an ad that would be able to target the teens and children, even while they are with the adults or parents that may be their aggressors. The ad was designed using lenticular printing to send different messages to children and adults. The children’s view is only visible to children under ten because of the level of their eye sight. The ad appears plain to the adult view, but in the child view reveals a bruised face. The ad features the hotline’s number as well as the copy, “If somebody hurts you, phone us, and we’ll help you.” I think its an incredibly difficult message to send out to children and teens who are constantly with their aggressor, so targeting them in a way that is so straightforward is risky, yet really needed to reach the children who need help and access to this hotline.
PETA Uses Temple Student’s Winning Ad
PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets surrounding the racetrack in the days leading up to and the day of the event. The message drawn across through the ad is to bring awareness to the misuse of both therapeutic and illegal drugs that the industry uses to keep injured and tired horses running for the race. The ad was actually created by Temple University’s Tyler School of Art graphic design student, Dana Mulranen. The poster was created for the 2012 One Show Young Ones Competition and awarded the One Club Bronze Pencil as well as Runner Up in Creative Quarterly 31.
Inside View on NSAC
Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.
Happy Earth Day, Google!
Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.
Kembrel Men’s Store Opening
After interning for Kembrel for over a year, I have learned many things about fashion, retail, social media, merchandising and branding. Kembrel’s latest venture was opening a Men’s Shop in the midtown village. With such a small space and an unconventional retail/showroom space. I knew something that needed to be done. So, I suggest to the CEO, Head of Store Operations, Head Buyer Marketing Manager and the Creative Director that we change the space into a men’s only store.
Miami Ad School
So you’ve worked hard in all your advertising classes and got a few internships here and there and all the sudden graduation is around the corner, sound familiar? Well heres one solution to continuing your education in advertising and perfecting your book to surpass the tough competition that is heading straight for the agency interviews. Recently I’ve been looking into the possibility of heading to a portfolio school and one that seems to be showing up in all my searches is Miami Ad School. So naturally I went straight to my trusty Google search and took a look at their website. It’s trendy and cool but I wanted to get down to the nitty gritty and find out if this was really the place for me. I requested their “Sticker Book” where it gives you all the information you need to know in an easy and fun to play with booklet.
As an art direction student in Temple’s advertising program I’ve often been consumed with moments where creative ideas seem completely out of the realm of existence. However, with a little help of our World Wide Web I wanted to share with you a few places to grab some inspiration while also being aware of the competition of other students who are going to be our competitors in the ever fearful job search.
2012 DesignPhiladelphia Festival
Mark your calendar, DesignPhiladelphia is near! This year it will be the 8th annual DesignPhiladelphia Festival from Wednesday, October 10th through Sunday, October 14th 2012. The Festival in partnership with The University of the Arts, will bring together the region’s dynamic creative communities with events including a mix of exhibitions, lectures and public forums, runway shoes, book signings, parties, workshops, and open studios. DesignPhiladelphia will transform the city to showcase ideas and designs of the present and future showing just how important design is in our everyday lives.
CRED Mag is looking for Creative Submissions!
CRED is a new arts and culture magazine focused on the youth of Philadelphia. By submitting your artwork, stories, and projects to the Magazine, will promote yourself and help you get noticed in the art scene of Philadelphia. The Magazine is released three times a year: December 2011, April 2012, and August 2012, so get your stuff in now!
MAY 19: The ADCP wants you to *EXPOSE* yourself.
Creative, exposed to a city filled with voyeuristic agencies.
MAY 19th :: PORTFOLIO REVIEW!!!!!
Can you handle the truth about your art? Put it on display in front of critics that will play no favorites and spare no punches? There’s a harsh reality to this industry. Not everyone “has it.” Are you willing to lay it on the line, let your work speak for itself? No back stories, no “the client wanted us to do this, so we compromised.” Nada. Just stop talking.
TED Comes To Philadelphia!
It’s the moment that many creatives in the Philadelphia area have been waiting for, TED is holding a conference right here in the city of brotherly love.
For those who are unfamiliar “TED is a non profit devoted to Ideals Worth Spreading.” The organization holds conferences every so often bring together creative minds with backgrounds in design, entertainment and technology. The mission of TED is to use the power of ideas in lieu of changing attitudes, lives and hopefully the world.