Sprouting Young Readers, Writers, and Thinkers
Hi! I’m May Dougherty, a senior at Temple University, and the Marketing and Social Media Coordinator at Tree House Books, a non-profit giving library dedicated to bringing books into the homes of underprivileged communities and building a family of readers, writers, and thinkers.
Ever since I had an assignment about gamification in the advertising strategy and positioning class, I came to be very keen in interactive media. It is great how you can turn boring advertisements that people always complaining about to something they love to interact with and enjoy. I am currently taking the interactive media class this summer and also interning in Financial Integrity Resources Management, LLC “FIRM” as a digital marketing intern. I am learning a lot about how important interactive media is and am applying it to my work at FIRM, which is a great way to learn. I wish there was an interactive media track in the advertising major at Temple, but I am glad that the class is mandatory or else I may have completely missed it. I hope you all find what you are most interested in in advertising and pursue it.
Hidden Message in Ad for Children at Risk
A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that has an anonymous telephone line for teens and children who are under a risk situation. For the international day against child abuse, Grey Spain worked with ANAR to design an ad that would be able to target the teens and children, even while they are with the adults or parents that may be their aggressors. The ad was designed using lenticular printing to send different messages to children and adults. The children’s view is only visible to children under ten because of the level of their eye sight. The ad appears plain to the adult view, but in the child view reveals a bruised face. The ad features the hotline’s number as well as the copy, “If somebody hurts you, phone us, and we’ll help you.” I think its an incredibly difficult message to send out to children and teens who are constantly with their aggressor, so targeting them in a way that is so straightforward is risky, yet really needed to reach the children who need help and access to this hotline.
Are You #TempleMade?
Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.
Inside View on NSAC
Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.
#TornadoWeek Targets Interns
As the semester is winding down, a lot of use are finishing up our internships or on the search for one for the summer. We’ve all been in the position where we’ve had to work tireless hours and drain our brains in hopes of impressing our bosses. Well, what if you were going about your normal day, but periodically blasted with tornado winds that are controlled by public mentions of #TornadoWeek on Twitter? This week, during Tornado Week, The Weather Channel has a group of excited interns who came up with the idea to have their office blasted by Twitter powered tornado winds. If you tweet @TornadoWeek, the interns will receive your message, so go ahead and send some winds their way! They’ve even set a goal at 1,000,000 mentions to blast the office with a full-blown EF-5 tornado. Good luck to the world’s most dedicated interns.
Happy Earth Day, Google!
Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.
Branding Yourself on LinkedIn
Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know how to use them because we are on them all the time any way. One tool that I think slips a lot of our minds is LinkedIn, the world’s largest professional network. The purpose of LinkedIn is for us to broadcast our professional experience to connect with colleagues, teachers, mentors, and potential employers. If used correctly, LinkedIn can be a great tool for connecting to people in our industries as well as finding and acquiring jobs. So, how can someone use LinkedIn effectively? Here are just a few tips that I’ve found through my own research and experience using the site.
The Free Journal Project
I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal inspiration and creativity.
Word Press Launches Portfolio Builder Site
As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made this a little bit easier for us. If you have never worked with WP, it is essentially an easier website building platform that helps you to manage, create, and customize any website to cater to your needs.
crowdSPRING: Quick Money & Portfolio Pieces
As college students we tend to have thin portfolios and light wallets, so we need to look outside of the classroom. Sure, part time work can help, and internships are key to our success, but there are a few small things that we can be benefit from for cash and experience purposes.
Temple Ad Student Wins Peanut Chews Billboard Contest
A big congratulations to one of Temple’s very own Advertising students, Andrew Arbitell, on winning the Peanut Chews billboard design contest. Contestants were challenged to create ten word billboard slogans. His winning idea “enjoyed when the Rocky Steps were just steps” won over contest judges as the best line, showing their old school original feel and relating that to the city of Philadelphia in such an emotional connection. The billboard can be seen on I-95 near the Peanut Chews factory now through April 28th! Another prize from having his slogan chosen is a year’s supply of Peanut Chews that will be hand delivered througn company spokesman and former Eagles QB Ron Jaworski in “Goldie,” the brand’s vintage 1967 Volkswagen Microbus.
To This Day Project
I came across To This Day while I was browsing new posts on Osocio, the non-profit and social cause advertising blog I posted about earlier this semester. This project stood out particularly strong to be because of the power behind the voice and image. The project was based on an incredibly powerful spoken word piece by Shane Koyczan titled “To This Day” that provides an intimate look into the long term and continued affects of bullying that can impact an individual and society as a whole. Animators and motion artists were invited in a previous video to lend their unique styles to small 20 second segments that were fused together to form a cohesive story for this 7+ minute video. It was an amazing collaborative effort done by Koyczan and the artists, making way for a piece that is rhythmically moving and visually stunning, painting a picture of despair and hope for a better future. I don’t want to get too into specifics because the piece truly does speak for itself.
Through the Eyes of the Future
Google released news several weeks ago on their new contribution to the technology world, Google Glass. As seen below in the video they released on their YouTube account, Google Glass is a pair of glasses that connects to your phone, enabling you to record, share, and view live data directly on your glasses. They look like they came straight out of a Sci-Fi movie and connects people to their content so quickly and effortlessly that it’s hard not to envision this becoming the future of technology.
P&G Takes a Swing at an MLB Campaign
As part of a campaign behind Procter & Gamble Co.’s Head & Shoulders with Old Spice, P&G wants to own the strikeout in MLB baseball. P&G is attempting to play on the double meaning of scent and strikeouts with their innovative MLB campaign. For every strikeout, P&G will give $1 to Reviving Baseball in Inner Cities. The company also plans to fuel social media with the hashtag #Whiff. For every month, the MLB club whose fans tweet most often using #Whiff, P&G will donate an additional $10,000 for local chapters.
Doing Good in Philly
Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that. With a large experience base, Skai Blue Media represents clients from a multitude of different backgrounds including retail, non- profit, technology, entertainment, beauty, restaurants, and fashion. By taking on each client with an individualized approach to garnering press and creating unique collaborations, the team is able to provide successful public relations campaigns for all their clients. Having been interning at Skai Blue Media for a little over a month now, I am learning just how versatile one needs to be working in the communications industry.
UNICEF’s “Tap Project” Goes Social
For Marc’s World Water Month, UNICEF and Droga5 launched a social campaign to strengthen their existent “Tap Project”. This campaign is designed to “turn the world’s largest social network, Facebook, into the world’s largest water network”. Taking a social cause campaign to the social medium is a tricky move but one that can be really effective. Everyone is already on social networks, so why not go directly to them?
Advertising the Greater Good
Advertising is a great source for inspiration when we think about expanding our own skills and creativity. Some of the most inspirational advertisements come from social cause and non-profit campaigns. There’s a site, Osocio, that I frequent to quite often to see what’s new in this area of the industry. Osocio posts the best global campaigns of non-profit advertising and social cause marketing. The blog posts impressive work from various organizations and agencies on a wide variety of topics from activism to environmental issues to social aid and so on.
Philly Addy Awards
The 2013 Addy Awards are this Thursday, March 7, 2013! This is a Philly Ad Club event organized to award creatives and professionals in Philadelphia Advertising who have shown exceptional work this year. This is a great opportunity to see award winning work from industry creatives as well as network with professionals from all over the Philadelphia area. Information provided by the Philly Ad Club is listed below.
TAC Guest Speaker: Josh Goldblum
Join TAC this Monday, March 4th, to hear from Josh Goldblum, creative director of Bluecadet! Josh is the founder and creative director of Bluecadet, which specializes in multimedia experiences that excite, engage, and inspire. They build dynamic websites, installations, and mobile applications for universities, museums, nonprofits, and corporations. Their services are broken up into strategy, design, technology and continuing services such as: social media, training, email, measurement, and search. Bluecadet has been recognized for their outstanding work with numerous awards from 2008 to now.
Panera: Live Consciously. Eat Deliciously.
Panera Bread has recently launched a new campaign called “Live Consciously. Eat Deliciously.” This clever campaign takes the viewer through a journey of images that describe the process of baking bread in Panera Bread bakeries. The company has created a commercial spot as well as an interactive web page that teaches the consumer more about the high-quality product as well as the company. The company positions itself as morally driven with high quality products. Panera pledges in the commercial to donate all leftover baked goods to local charities in order to give back to the community by feeding the hungry.
R/GA Coming Soon to Kiva Auditorium
R/GA will be visiting Temple University on Friday, February 28th. R/GA is one of the world’s leading digital advertising agencies and a member of Ad Age’s 2013 Agency Hot List who works with a number of clients including Walmart, S.C. Johnson, Nike, Mastercard, Microsoft, Capital One and Verizon to name a few. They will be holding a 90 minute presentation in the Kiva Auditorium of Ritter Hall Annex in order to educate students on various job opportunities in the field. They will discuss a variety of disciplines used daily for online advertising campaigns such as: creative, user experience, media, campaign management, analysis and testing. You can expect a well-informed lecture followed by an open Q&A.
The Power of the Consumer
Over the past decade, media has shifted quite a bit from its original medium such as magazines and television to online outlets. This shift has caused a tremendous change in the way that we seek out our entertainment. Just a few years ago in 2005, YouTube was created as a video-sharing website that users could upload, share and view various videos on the Internet. Thinking that You Tube is less than ten years old blows my mind considering I don’t even remember life without it. Social Media has increased a significant amount and almost everyone in the world is now connected through one thing that is: the Internet. This movement towards the Internet is also causing people to watch less and less live television. This is posing a threat to advertisers who rely heavily on TV advertisements to sell their brand or products. More and more companies have been shifting gears towards Internet advertising as a result of this shift.
BrandYourself: Take Control of Your Online Presence
When looking for a job today, one of the most important things to remember is you are a brand. We are in a time where students and graduates are constantly competing against other peers who have the same educational skills and experience, so how do we stand out? When businesses and hiring managers are busy getting piles of resumes and emails day by day, it’s our job to make it easier for them to find our brand first.
Philly Ad Club Student Event: Agency Crawl
If you are not a member of the Philly Ad Club, now is the perfect time to join! Students get exclusive invites to advertising events and chances to network with the many people who are involved in Philly Ad Club. Yearly memberships with Philly Ad Club are only $10 for students.
Pocket: Save Now, Read Later
As students, multitasking is a vital skill for us to master. We need to juggle class, work, clubs, and maybe even a little social life. On top of all that, as students in the School of Media and Communications, we are expected to know what’s going on in the news and in media at all times. There are so many new trends and topics that we need to catch up on that sometimes we loose track. That’s where Pocket comes in to play. Pocket is an app for your computer, iPad, tablet, or smartphone that is designed to help you save articles, videos, and really anything for later usage.
Philly Ad Club Student Event: Step Up to the Job Genius Bar
I hope as Philadelphia Advertising students you are all taking advantage of their student events! I have gone to a few throughout my undergraduate career and I have always walked away learning great ideas to apply to my studies and career pursuit. First off, I encourage you to become a Philly Ad Club member! As a Temple University advertising student you are offered a discounted rate of $10 for a year membership. That’s a steal for all the great opportunities and resources they lay out for you.
Shopping for New Employees? Try Amazon!
As an advertising student I am always looking for new ways to showcase my unique talent and work in sea of creatives so when I stumbled upon Philippe Dubost’s amazon-inspired resume’ page, I was intrigued. Philippe Dubost is a product manager from Paris, France who created a revolutionary way to sell himself to future employers. Dubost constructed a resume that fully functions as an Amazon page. Not only does his page integrate social media sites but it also has gone viral and attracted more than 1,000,000 visitors in just eight days. Dubost lists his skills and past experience just as you would list product features on a product. To hire Philippe you can literally just add him to your cart. This resume’ sold me in a matter of seconds so you could imagine how many employers it has already attracted. Creative ideas like Philippe’s are what keep the industry new and fresh!
A Little Inspiration
It’s a fresh spring semester here at Temple University! As we get back into the swing of things, one of the hardest adjustments we usually find is getting back on the grind. It’s hard after a long break to pick back up and start classes again when we were just in the mindset of relaxation. To ease the start I thought I’d offer up some sites that I frequent based on peer and teacher reviews that always help in getting the creative juices flowing. As ad students, I think we can all agree that we all love a little inspiration!
Chase with Coke this Super Bowl Season
Now I don’t mean that as in an alcoholic activity with your friends on the weekend but rather Coca Cola’s big game ad. With Super Bowl XLVII approaching, many advertisers have put out teasers to entice viewers to watch the Super Bowl not only for the game, but for the ads. I would have to say that I’m guilty myself of only watching the Super Bowl for the sole purpose of the outlandish and humorous ads that play during breaks. Coca Cola’s chase ad features three groups of people fighting until the end to quench their thirst with a refreshing Coca Cola. Viewers vote in advance for either the Cowboys, Showgirls, or Badlanders on www.cokechase.com. Each group has a specific profile listing their skills, strengths, weaknesses, origins, occupations, names, their motto, and how long each group has been in the desert. Coke has also integrated hashtags in this ad to promote voting on social networking sites all before the ad even airs at the Super Bowl on February 3rd. To vote or learn more about coke chase 2013 visit www.cokechase.com
Updates on My Activities in PHL
So sad I’m getting close to my end dates. Definitely looking forward to new opportunities though. In the process so far, I’ve learned how the radio station operates, how they make money, and how they maintain their brand. It feels really great to be able to delve into an experience and an opportunity like that.
What’s New For Pinterest
As an avid Pinterest user I was very excited when earlier last month they announced the creation of secret boards. If your a familar Pinterest user as well you know that each image you pin to a board can be seen by your follows by showing up on their personal feed. While this is great because it promotes the entire point of Pinterest to share ideas, projects, and products it also doesn’t leave room for those pins that you wish were for your viewing only. This is where Pinterest decided to help out and create “secret boards”. This new addition allows each user three of these super hidden boards which can be pinned to without anyone seeing the content.
How much would you be willing to sell your last name for? Jason Sadler, is willing to let his go for $34,500 to the headphone supplier JLab Audio as long as they stay the current top bidder. Some of you may remember him from IWearYourShirt.com but now he has taken his human advertising to a new level. Buymylastname.com address the issue of why businesses should be placing their bids now. Jason admits to never having any real sense of identity stemming from his last name especially after changing it three separate times throughout his life. So this new business venture is just the next step to keep the momentum of his brand going. He also says, “I love brands- especially those that are willing to push the envelope- and I take pride in giving them different creative opportunities to get seen, this opportunity included.”
Stella Artois Holiday Carolers Go Straight To Your Doorstep
As the holiday season gets into full gear it may be getting harder and harder to finance all of the gifts you want to give to all your friends. Stella Artois has a creative and easy solution. Let me introduce you to Carole, who personally travels to your friends house to deliver an outstanding lyrical performance and personalized message.
It’s All About Who You Know. So Get Involved Today!
In today’s society being highly qualified for a job is good but being highly qualified AND having good relationships with people in the business is better. You’ve probably heard it a thousand times, “It’s all about who you know” but let me be the 1,001 person to tell you it’s true. So now that your fully convinced that it is indeed fact time to venture out into the world of networking here are a few suggestions for getting involved and meeting people in the advertising industry.
Opportunities Aren’t Given They’re Made
We’ve all seen the campaign that look school pride to a new level and on Wednesday, November 28th the amazingly talented team from Neiman advertising agency ventured to North Philadelphia to give us a behind the scenes look at how they did it. First to speak was David Burden the Senior Strategic Planner on the Temple University account. He explained how Temple was way below its competitors when it came to dollars spent on advertising. Temple was “outspend and outshouted” and the higher education market is a “sea of sameness” as Burden put it.He went on to discus the marketing objectives based on the RFP from Temple University.