A New Career Path- #ExpressU
Hello everyone! I’m Cameron Kira Thomas, a senior Advertising major in the Art Direction track, and I’m a student brand ambassador for Express. Express is an American fashion retailer with over 600 national stores focusing on high-quality professional and casual apparel. The ambassador program titled #ExpressU gives students the opportunity to host on-campus events, create social media content promoting the brand, and give promotional presentations to fashion related organizations on campus. During my time in this program, I have gained a significant amount of clarity and connections that have helped me determine my path post-grad.
The Dream Internship: Group Two Advertising
My name is Ashley Simpkins and this past semester I was lucky enough to intern with Group Two Advertising as their Account Services intern. Group Two is a full-service advertising agency that specializes in marketing for home builders. To say that my time with Group Two was amazing would be the understatement of the century. Not only was I able to gain valuable experience from the four account executives at the agency who acted as mentors to me, but I was also able to work within the other departments. This was something that I am very appreciative of because I was able to learn more about myself. As I worked with the social media team on platforms such as Pinterest and Twitter, I quickly learned that social media work is not something that I see myself pursuing. This is extremely valuable information for me to know moving forward so that I can remain confident in pursuing the Account Management track that I currently am.
Hello! My name is Camilla Reimer and I am a senior majoring Advertising with a concentration in Art Direction. This fall I interned at New York Life Insurance as a social media intern. While there, I worked on various social media posts for Linkedin and Facebook accounts in order to grab the attention of potential new clients.
How A Marketing Agency Really Works
LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over 30 employees and one intern. They have had a handful of interns in the 10 years since their establishment, all of which acquired their internships through networking. As the only intern at the organization, I was given tasks in various departments: project management, writing, design, accounting, sales, and media/data analytics. My role in the organization changed from day to day, the main focus of my internship being to learn as much as possible about marketing.
Stepping out of comfort zone is not that scary
My name is Hyeonjoo Min, a junior, majoring in Advertising with a concentration in Account Management. This past semester, I had an opportunity to intern as a market research assistant for Won International, a small e-commerce startup company. Although a small company, my time at Won International provided a learning experience from how to use primary and secondary research to the importance of providing great customer service. My experience at Won International was truly amazing. This small-team environment, allowed for me to not only explore the different tasks of advertising and marketing while quickly integrating into the team.
The Franklin Institute- A Learning Experience
My time at The Franklin Institute allowed me to bolster my copy writing craft and learn new skills in email marketing and Excel. My boss Ben Harmer assigned me projects that allowed me to put measurable metrics on my resume. These projects included creating a Google My Business social media post for the special exhibit, Vikings: Beyond the Legend, which is being viewed by over 3 million prospects per month. Composing 5 email blasts, each were sent to over 180,000 Franklin Institute subscribers. Writing social media ad copy viewed by the Franklin Institute’s 600,000+ Facebook and Twitter followers. My personal favorite project was naming The Franklin Institute’s promotional beer in partnership with 2SP Brewery, Franklin Fjord Norwegian Ale. Franklin Fjord Norwegian Ale is currently being sold in select center city bars and in beer distributors around the Philadelphia and Delaware County area. Overall my time at the Franklin Institute taught me many things and allowed me to greatly expand my portfolio. Despite working there as an unpaid intern it was difficult to walk out and say goodbye to the friend I made.
Change Your Internship Trajectory
Life feels so surreal at the moment. Taylor Grissom, the senior Advertising major in the Copywriting concentration just completed her third, (and possibly final) internship. Every internship I’ve obtained has been in the entertainment marketing field, and this semester I had the pleasure of being the Publicity & Promotions Intern at Allied Global Marketing. I want to share 2 major tips I’ve learned along the way because they could quite possibly change your entire internship experience.
There are plenty of titles that I could use to introduce myself–Hannah Eadie, Temple University senior. Hannah Eadie, advertising major. Hannah Eadie, copywriter in training. But today I’m just going to explore my title as Hannah Eadie, marketing and communications intern at Temple University’s School of Sport, Tourism and Hospitality Management (STHM).
It’s okay, you’ve got this
Throughout my time at Klein College, I have heard a lot of people saying that starting your first internship is perhaps the most intimidating experience, ever. While I believe that this statement is true for most of us, I have found my second internship to be even more intimidating than the first one – but in a different (and good) way.
Marketing Analytics: Not So Boring After All
Hey! I’m Joe and I’m the current Marketing Intern at Elite SEM. Elite SEM is a full service digital marketing agency providing services in Paid Search, Paid Social, CRM & Email, Shopping & Feed, Amazon & Marketplaces, Performance Display, SEO, Affiliate Marketing, Creative Services, CRO, and Analytics & Marketing Science. My experience at Elite SEM has been nothing short of life-changing in just the short time I have been there. Due to the amount of trust, responsibility, freedom, and confidence I am given I have become a stronger player in the industry every day. As the marketing intern for Elite SEM I am responsible for various internal marketing strategies such as the maintenance and analytics of our various social media channels as well as managing and reporting for relationships with our Partners such as Google, Bing, and Tableau. Elite has pushed me to go after my passions at full speed and not look back. Due to this, I have become a strong advocate for internal marketing analytics and reporting and I want to share with others that data based decisions can help make important decisions and can be fun and interesting while doing so.
Advice for the Newly Interned.
There is nothing worse than working and seeing no reward. When someone plants a seed they hope that it will grow roots and branches until the point where it can bear fruit. But, if the tree is baron then all the labor would seemed pointless in the end. Even if your internship is not compensating you for your efforts it is important that you generate value for yourself. Take advantage of the opportunities to learn new skills and programs that you otherwise would not have had access to. Don’t be afraid to ask questions about what systems are used and why because any new method that you can add to your own tool belt will only improve your marketability and improve your adaptability. Don’t be shy; if you have the opportunity to make acquaintances with people in other departments there’s no reason not to. Maybe, the IT department isn’t very social at your internship but they might have some good tips and tricks up their sleeves that might make you a better or more efficient ad buyer. There’s no telling how the connections you make with co-workers might impact your life; having pleasant conversations with someone by the water cooler could lead to a recommendation for your next job. If you enjoy your internship and think that you would want to keep working there it is likely because your personality and the culture of the company are a good match. Therefore it is important to show that you vibe with the rest of the organization as a team player. When there is no more work to be done, ask for some. The ‘Thank you sir may I have another’ mentality will show your steadfast dedication to delivering quality work and capability to handle more responsibility. Be careful not to bite off more than you can chew because swamping yourself with too much work will only serve to make you look irresponsible. When there’s not even extra work to be done try to brainstorm some ways that you can add value to the company that perhaps have gone overlooked, if there is minor issue that you can solve present your case to your boss. The first law in Robert Greene’s classic, The Laws of Power, the first law is to never outshine the master. Even if you think you might be more knowledgeable on a certain subject it is important to share said knowledge with tact. The last thing you want is to be looked at with disdain for doing something that by all appearances was for the benefit of the company.
Interning for a Start-Up Team
Hi! My name is Ashley Truong, I’m currently a junior studying Advertising still deciding on a concentration. This semester, I got the opportunity to intern for a small start-up team called DL Dating as a Digital Marketer. DL Dating’s objective is to launch its new dating app and as a digital marketer, I’m responsible for promoting the app by creating email campaigns, sending out email blasts to our potential target audience (mainly young adults/college students) and possible sponsors who could help us promote the app. Besides the app, we also have a website with blogs on topics related to dating and relationships. I used Hubspot to track website performance and traffic. This experience at DL made me enjoy working in a small-team because it’s much easier to form a bond with your team members/co-workers and communicate. It also made me have a desire to work with digital marketing, data and analytics as a future career. However, I felt like I wasn’t fully exposed to the advertising industry due to the fact that we didn’t have a physical office. We met a cafe and held our meetings weekly there along with doing work so I didn’t get to fully experience working in an ad agency or any physical office setting. This was the main factor that affected my experience but I still got a lot out of working for DL. I look forward to another internship where I can work for an actual ad agency or company with a suitable working environment.
Gettin’ Use To The Big Apple
Hi! My name is Shannon Vo and I’m a senior majoring in Advertising, concentrating on account management. My internship at Legacy Recordings is coming to an end. Before interning at the record label, I had only been to New York City twice. Now, I can somewhat say I know my way around. Waking up every morning on the days I go to the city is horrible, but worth it. I never really thought that I would ever get an opportunity to intern in another city besides Philly.
Internships…Not As Intimidating As You Think
My name is Abby and I am a Senior here at Temple; I am studying Advertising with a concentration in Art Direction. This past semester, I worked as a Graphic Design intern at the Alumni Relations Office here on campus. Up until this past summer, I wasn’t entirely comfortable or confident in my designing abilities and as a result, hadn’t searched for a Graphic Design internship. The idea of going to an internship and creating work for someone other than myself or a professor really intimidated me. Now that I’ve completed my internship, I can happily say that I was worrying over nothing. Supervisors understand you are an intern and that you’re there to learn, not create award-winning work; as long as you’re trying your best, you have nothing to worry about.
Creating a New Merchandising system
My internship this semester has been with The Shades Co. The Shades Co. is a luxury sunglass specialty company with locations in seasonal areas, mainly across the Jersey Shore. On top of the administrative duties I am responsible for, I am also spearheading the development of a new merchandising system for the store. With this merchandising system , all stores will be laid out in the same way, allowing ease for employees who need to switch locations for a shift along with the customers who can easily find any frame at any given time in any of the locations. Another part of this is an auto reorder system. As most frames do not resell more than 4 times a day, the plan is to have at least 4 frames in stock at all times of the top models all season long. A trigger system will automatically reorder the frame and have it ready to be shipped to the store in about a day. This way, the display will always stay filled and able to be restocked with ease. Each frame in every store will be in the exact same (labeled) spot on the display. Doing this will not only make it easier for the employees to restock, but if there is a hole in the display, it is a good trigger to prove theft and check the cameras. This system also lays out a template for future stores to be planned. This model simplifies the process. All the company now has to do is find the storefront and buy the space. After that, the design team will be able to give the stores all the same layout within the display which allows for quicker expansion. This system will change the way people buy sunglasses. Since sunglasses are more of a “try it on” type of product, the majority of sunglass shopping is still done in store. This project I have taken on has been quite the tedious endeavor. I had to begin by going through every sunglass we sold in the reports, creating a large excel document with the item number, how many we sold, at what margin, give it a sell through grade, and rank it by what sold most. Not to forget, the lens color, size, polarization, and if it folds or not. This had to be done for 420 different ray ban models alone, along with all of the other brands the store sells. This process was not the most enjoyable assignment I have ever done, however I have gained a lot of knowledge and understanding on how exactly the buying process works, and can benefit a business financially.
Experience at Temple University’s Marketing Department
Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 fall semester I had the privilege of working with Temple University’s Marketing Department specifically, within the video department.
Trying out Temple Football
When many people think of fall, they think of apple cider, pumpkin picking, changing leaves, and of course, weekends dedicated to college football. With football season in full swing, I have had the opportunity to intern with Temple football and assist with their advertising, their graphics, and their behind-the-scene operations. My name is Jocelyn Burns, and I am a junior advertising major following the art direction track in the Klein School of Media and Communication.
Success is a choice
Last month, John Zissimos came to my class to talk about his inspirational journey – from being a Temple alum to being VP of Creative, Brand & Media at Google. Although several weeks have passed by since the day I listened to Mr. Zissimos’s story, the lessons I learned from him remained to be everlasting.
Something I do not think many people actually get to do at this point in time is to be the very first intern a company ever has. So far being the first intern has been such a rewarding learning experience for not just myself but the company as well. Every week I show up and get a list of things that need to be accomplished including social media posts updates, social media trend updates, branding, merchandising, ordering of products, etc. As I go through the work I am supposed to complete, I almost always improvise from the way that they want me to do it in order to bring a more modern work environment into the office. As I learn from them, they learn from me which makes it a very healthy relationship in the office. Also being the first intern, some would think that there is a stigma regarding what I would be working on. Luckily for me, everyone on in the office knows I am not the coffee guy. The CEO of the company came in on the first day to let everyone know that I would not be here for coffee runs as I am being paid to actually get the work assigned done. I believe I am setting down a template for the next Intern they choose to bring aboard the company. It’s awesome to know that I am leaving not only a legacy, but a way of doing everything for the next intern that comes aboard. They’ll be able to do pretty well.