
Brandwashed by Martin Lindstrom
In this podcast, I share my take on whether or not it’s ethical to do research for advertising purposes to pregnant mothers and their babies in the womb.
In this podcast, I share my take on whether or not it’s ethical to do research for advertising purposes to pregnant mothers and their babies in the womb.
Why do we love certain brands – the ones that feel like ours – and passionately or indifferently reject the rest?
Almost immediately upon opening Unmarketing, you’re introduced to the idea of the hierarchy of buying.
This book offers priceless advice on how to build, maintain and even stand out in the digital space.
Ethnography for Marketers is a hand-held guide for ethnographic research that dives into every branch of the qualitative method from a professional and applicable standpoint.
Contagious is a book that tries to break down why certain content goes viral and some does not.
Did you know that soon, advertisers may be able to look into your brain? Well, not actually, but neuromarketing is just about the closest thing.
The more organizations and people who learn to start with WHY, the more people there will be who wake up feeling fulfilled by the work they do. Listen to my podcast to learn more!
The book Consumer.ology by Phillip Graves is all about the flaws he sees in conducting market research, and how to fix them.
As you’ll hear from my book review, Byron Sharp points out many interesting facts in his book, How Brands Grow.
With a background in marketing and psychology, Nick Kolenda has been a professional mind reader for over 10 years now.
Insight generation can sometimes be unclear and hard to define, but Hunch provides detailed frameworks and examples.
Mark Magnacc,a author of So What? How to Communicate What Really Matters to Your Audience, has invested more than 15 years on a search for what sets great communicators apart. In this book he sets up each chapter as an idea that has been tested in his own life and business, as well as with a wide range of clients. He has worked with clients from EMC to Blue Cross Blue Shield. Magnacca’s has taught thousands of the world’s top salespeople and his techniques will make an average persuaders into great ones, and great persuaders into legends.
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In order for companies to be successful in the long run, they must be willing to change the way they do things, even if it’s hard to do so. Companies often have struggled to make the changes they have to since they often get complacent in how things are run. In the book I read for this project, Switch: How to Change Things When Change is Hard, Chip and Dan Heath go through some of the main reasons why companies need to change, even when it’s hard. The Heath brothers used their years of market research experience to point out how successful companies can change the way they’re run. Throughout the book, the Heath’s point out the three main reasons why change is necessary, while also giving other reasons why those changes are necessary.
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“I would like to make it mandatory that everyone in advertising read David Ogilvy’s first book, Confessions of an Advertising Man at least once a year.” George Parker commented that in Business Insider. Media Week also evaluated this book as the “required reading for anyone in business”. In Confessions of an Advertising Man, David Ogilvy not only tells legendary stories about his successful career, comprehensively introduces the advertising industry, but also elaborates his concepts, tactics, and techniques that were generated based on his estimable experience and knowledge by using a pithy, lively and humorous writing.
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Throughout Consumer.ology, Philip Graves discusses market research. He explains what exactly it is and what needs to change within it in order to gather reliable information. While I went into this book with the idea that market research (i.e. collecting consumer opinions through in-depth interviews, focus groups, customer satisfaction questionnaires, online surveys, etc) was incredibly imperative in the advertising world, I came out of it realizing that these methods are not helping companies gather reliable data, and as a result, many products are failing. As stated by Graves, “at the very moment that any consumer research works on the presumption that consumers know what they think about a particular subject, in the sense that this is indicative of how they will behave when the moment of consumption arises, it has made a fundamental mistake” (31).
Thinking of advertising and marketing industry today you realize that it has come a long and far way from where it began. Authors Terry O’Reilly and Mike Tennant give a comprehensive history of how advertising started, where it’s been, and what it has evolved to currently. Previous to becoming the author of this book O’Reilly had a radio series, “O’Reilly on Advertising”. His follow up to this was the “Age of Persuasion” where he looking into the ways marketing and advertising have affected everyday life. This book serves as a way for him and his partner author to expand on topics they discussed in their radio show.
Read more on The Age of Persuasion: How Marketing Ate our Culture…