Brandwashed by Martin Lindstrom
In this podcast, I share my take on whether or not it's ethical to do research for advertising purposes to pregnant mothers and their babies in the womb.
Book Reviews
The Better Mousetrap: Brand Invention in a Media Democracy
Why do we love certain brands - the ones that feel like ours - and passionately or indifferently reject the rest?
Unmarketing by Scott Stratten
Almost immediately upon opening Unmarketing, you're introduced to the idea of the hierarchy of buying.
How to Win Friends and Influence People in the Digital Age – A Book Review
This book offers priceless advice on how to build, maintain and even stand out in the digital space.
Ethnography for Marketers – A Book Review
Ethnography for Marketers is a hand-held guide for ethnographic research that dives into every branch of the qualitative method from a professional and applicable standpoint.
Contagious: Why Things Catch On – A Review
Contagious is a book that tries to break down why certain content goes viral and some does not.
Buy.ology: A Book Review by Emily Murphy
Did you know that soon, advertisers may be able to look into your brain? Well, not actually, but neuromarketing is just about the closest thing.
Start with Why: How Great Leaders Inspire Action by Simon Sinek
The more organizations and people who learn to start with WHY, the more people there will be who wake up feeling fulfilled by the work they do. Listen to my podcast to learn more!
Consumer.ology – The Myths of Market Research
The book Consumer.ology by Phillip Graves is all about the flaws he sees in conducting market research, and how to fix them.
How Brands Grow–A Book Review
As you’ll hear from my book review, Byron Sharp points out many interesting facts in his book, How Brands Grow.
Methods of Persuasion: How to Use Psychology to Influence Human Behavior by Nick Kolenda
With a background in marketing and psychology, Nick Kolenda has been a professional mind reader for over 10 years now.
Hunch: Turn Your Everyday Insights Into The Next Big Thing
Insight generation can sometimes be unclear and hard to define, but Hunch provides detailed frameworks and examples.
“Moderating to the Max” Book Review
Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and In-Depth Interviews, written by Jean Bystedt, Siri Lynn, and Deborah Potts, is an interesting and fun read for anyone interested in conducting interactive and enjoyable qualitative research that creatively spans beyond…
Book Review Podcast: Ultimate Sales Machine by Chet Holmes
Contagious Book Review by Kristi England
This is a review for the book “Contagious” written by Jonah Berger in March of 2013.
Made to Stick Book Review by Michelle Bouh
“Made to Stick” by Chip and Dan Heath discusses what makes good ideas flourish, what qualities bad ideas lack, as well as what qualities good ideas have in common that makes them sticky. According to the two brothers, good ideas…
Advertising in the Digital Age – Book Review
Book Review for Lee Odden’s book, Optimize. I discuss the importance and functionality of SEO, as well as online content marketing.
Social Media Explained Book Review
In this book review I summarize Social Media Explained and share my thoughts on the main concepts found in the book. Thanks for listening.
Drunk Tank Pink Book Review
This is a review of Adam Alter’s Drunk Tank Pink. It sections the book off into three main parts, the world within us, the world between us, and the world around us. I go over some of the content in…
So What? How to Communicate What Really Matters to Your Audience
Mark Magnacc,a author of So What? How to Communicate What Really Matters to Your Audience, has invested more than 15 years on a search for what sets great communicators apart. In this book he sets up each chapter as an…
Made to Stick
Made to Stick is split up between 6 chapters and each of them talks about the different aspects of making ideas “sticky”. In order for an idea to be sticky, it must have Simplicity, Compactness, Unexpected ideas, Credibility of a…
Ogilvy on Advertising
By the year 1983, David Ogilvy had already become a titan in the advertising industry. He was one of the original mad men, starting his agency in New York City in 1948. Within 35 years in the business, he had…
Drunk Tank Pink by Adam Alter
Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter Drunk Tank Pink gets its name from the bubblegum-pink color used in jail cells to curb aggressive behavior inmates. The realization that…
Switch: How to Change Things When Change is Hard
In order for companies to be successful in the long run, they must be willing to change the way they do things, even if it’s hard to do so. Companies often have struggled to make the changes they have to…
The Bible of Modern Advertising: Confessions of An Advertising Man.
“I would like to make it mandatory that everyone in advertising read David Ogilvy’s first book, Confessions of an Advertising Man at least once a year.” George Parker commented that in Business Insider. Media Week also evaluated this book as…
“Buy.ology” by Martin Linstrom
Throughout this book, the author, Martin Lindstrom, attempts to prove to his readers that through neurological testing, advertisers can discover what consumers really want, because sometimes their words aren’t the complete truth. Each chapter offers a different example of a…
Contagious
Jonah Berger’s book Contagious explores why certain things catch on and become popular. He starts by dismissing the belief that many, including myself, thought to be true; that a small number of “influencers” cause idea or products to catch on.…
Consumer.ology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
Throughout Consumer.ology, Philip Graves discusses market research. He explains what exactly it is and what needs to change within it in order to gather reliable information. While I went into this book with the idea that market research (i.e. collecting…
Why We Buy: The Science of Shopping
Why We Buy When you step into a store or shopping environment, have you ever wondered why signs are placed where they are or why there is two feet of walking in between isles? Paco Underhill, the author of…
The Age of Persuasion: How Marketing Ate our Culture
Thinking of advertising and marketing industry today you realize that it has come a long and far way from where it began. Authors Terry O’Reilly and Mike Tennant give a comprehensive history of how advertising started, where it’s been, and…
Decoded: The Science Behind Why We Buy
Decoded: The Science Behind Why We Buy. Phil Barden. Chichester, UK: John Wiley & Sons, 2013. 270 pages We can’t always explain why we buy what we buy. Some product aspects, such as price and quality, are obvious factors in…