Hunch: Turn Your Everyday Insights Into The Next Big Thing is a book on how to develop strategic thinking to influence brands. Insight generation can sometimes be unclear and hard to define, but Hunch provides detailed frameworks and examples. The author, Bernadette Jiwa, analyzes how successful brands and entrepreneurs were able to change the marketplace by solving problems. This book proves you do not need to be a genius to take your hunch from a spark to full implementation. My review discusses the importance of investing in research and innovative products that solved simple challenges. Take a listen by clicking below!